We need to understand that Bitcoin is not the most technically advanced coin and probably can't compete with freshly created altcoins.
That is fine, Bitcoin will find its niche as valuable asset, investment and solution for people who seek economic safe haven.
Forget about on-chain payments already, it won't happen.
if by "value" your talking about price. forget it. thats just temporary drama.
think about "value" as utility and ability. which then as a action-reaction (cause and effect) positively helps "price". but without the action/cause (utility/ability) dont expect the price to keep a healthy resistance point.
EG
imagine some chemical entered the atmosphere that would cause gold to become brittle and less conductive. thus removing golds features of utility such as circuitry and jewellery. do you think that gold would remain a store of value and stay at a healthy price with a healthy resistance point that stops it from falling.