I was just about saying this untill I read to your reply. How can one consider writing a white paper without a proper knowledge of what he/she is writing about? That's is basically clueless.
Most of the failed projects are borne out of this same dilemma reason, we have too many unsuccessful altcoins in the market.
In the thing you do said which you do really got the point. Most projects are just copying to each other and the market doesnt really need repetition or being flooded
by worthless tokens/coins.
When it comes to WP and asking on what most people do look first .
•Whats the project is all about
•Explain on how it differs into other projects or coins that do exist
•Technical aspect
etc.