Quickly in the world we're transitioning to a situation where the large majority of information on a person is to be found online. The other sources of family and friends etc are being limited by reduced levels of face to face interaction and the largest source (our own minds) are severely limited in terms of their recall. Unlike in the digital world whereby all information that is put out there is potentially then there forever with near perfect recall possible. I am getting an ever increasing (still pretty slowly right now) sense that we will soon move to a period whereby people realise the level of data on themselves that is accessible and used and we'll see some sort of an uprising/reversal in user habits and business practices in the coming years.
I couldn't agree more. I think based on the article algebraix offers an interesting solution for the advertiser-consumer dynamic while also keeping data privacy. really good project imo
