Topic: Why are casinos adding sportsbook on their platform? (Read 359 times)

If a casino companies has a reputation and a user base, third party some of the time make partnership with them to add sportsbook for their customers with a return on percentage base on the number of people that turn up, more users means the service is going to have more commission and the casino will also have increase in revenue and more people to play and more exposure to people that doesn't like the casino. Some people literally use Sportbooks only but with the partnership, it exposes other users that love sportbooks to try out casino games and that's a win win for the casino.

On the aspect of revenue, I think globally there is an increase in the number of people that do sportbooks than people that play casino. Literally a person who is a sportbooks will easily blend to love casino games but a person that love casino games might not like sportbooks and this why I think casinos have beginning to realize the potential money they are supposed to be making. The two combination is a big business.

Since most casino are adding sports betting then it is more profitable. Sport betting is among the most popular forms of betting and any platform that has it will be getting alot of customers. Not every individual loves casinos betting but everyone can try sport betting as it's easy to understand and play. Sport betting doesn't depend totally on luck as when you have some idea about the sports you can make correct predictions and win some money.

Gambling sites launched their platform to make money therefore they'll do anything that'll make them to get good revenue and if including sport betting to their site will do that then they'll do it. Sport betting has more gamblers or players more than casino players. Football has billions of fans and they'll also have many individuals gambling from those billions of fans worldwide. I'm a sport better so I'm comfortable with having more sport betting platforms.

Casinos should clear it out that they also offer other games or categories such as sports book, so that people interested on those will know and they won't missed them. Or much better if they just pick a name that are not referring to one game only. There is no logic in a business like gambling. If we have more features, for sure we can cater more customers because like I said earlier, some has a different interest and they may not avail our services if we only offer a few of it.

Another thing is, sports are on the mainstream. All people knows it and plays it. In gambling, it's also known as a skill-based game. So, many people are going to play it as many are playing for profit.

I think they lack interesting games, maybe some people in their community are proposing that there should be sports betting on the site. I don't have a problem with whatever it is called, if there are lots of games on one site it will make us feel at home and not be boring. Unfortunately, if the name is specific to one game and then they add another game it does look strange for new users. I think they should change the name of the site.

Based on that logic, this forum should have only been used for Bitcoin-related services and discussions and no altcoins should have been allowed here. The point is, that the names are given based on what the main purpose of a platform is, and it doesn't indicate that the platform will have no other services and features.

Is it even a question to ask? It is! It's like asking if a person will do more business if they have two shops instead of one. Of course, they will, because there will be more options for different demands customers might have. Similarly, if there are casino game lovers, there are sports bettors in the industry as well. If you offer just games and no sports betting, those customers will go somewhere else, and you wouldn't want that as a business owner.

Earning more income is the goal of every business owner, including casino owners, and that is what any owner would do if they had a lot of money. They will not stop with just having one casino, especially if they see that there is still a big chance of being able to create several more casinos. This will allow them to prepare and launch other casinos at the right time. Combining a sportsbook with a casino or creating it separately is fine because each casino or sportsbook will create its own promotions.

Providing what every gambler wants will keep the gamblers on the site, and they will spend more money. And if more gamblers visit its casinos and sportsbooks, that means more revenue is on the way.

Its like adopting to the demand on the market. Recently to many people talk about Sportsbook to be added on some casino that's why maybe this is the deciding factors for casino owners to add this to their casino and make it as one stop shop for gamblers so that they will not go to other casino to spend their money for betting their favorite teams or other betting options.

Also sportsbook is I think have wide market for gamblers that's why those casino maybe see some opportunities to add it since they visualized that they can earn a lot of profit from those sports bettor.

Since we see a lot of casino adding this feature now on their casino so we can really assume that its really profitable business that's why we see some of those reputable casino became more successful when they add this one.

Casinos are businesses that want to make a profit for themselves. By adding a service like a sportsbook to their platform it will allow them to diversify their revenue and increase the appeal of their platform to their players. It will also make it easier for players who want to bet on a match to be able to play on the same platform, without the hassle of playing on another platform and it will improve the user experience on that platform.
But not all casinos are willing to put a sportsbook on their platform, because it requires licensing updates, additional expenses, and the possibility that fewer people play on their sportsbook.

If the casino has many sources to place more bets, then the better it is to increase revenue. Every gambler has their own favorite betting place, so for example adding a sportsbook means the casino realizes there is a large influx of funds within it. A casino may not necessarily include a sportsbook if it doesn't do some research first. In fact, sportsbooks are by far the most popular place to bet and it is even mandatory for casinos to add them. Gamblers, both young and old, definitely like various types of sports. I think this makes sense and is the most likely place to make big profits by providing sportsbook betting.

Well I think adding sports betting to a casino platform can bring in more customers who enjoy both casino games and sports. Whether it's more profitable depends on things like demand, competition, and how well they market the combo and casino owners should know it well.

The fact is that it is necessary to diversify your source of engagements so as alternatively to either gain more or fill the vacuum of the other.
I believe so much that the casino sites that has varieties of bets such as the casino Dice are entrepreneural betting company they have come to understand that there are person who visits their casino Dice companies with some sorts of games in their minds but the sites were unable to have such games included to their sites.

Then the casino sites had to insight that they could advance to explore by adding to more of the most requested games such as the sport bets which is more viral and more embraced by the gamblers.
So the casino has to adopt the aid of adding up such bets such as the sports bets to their sites to suit the players and of course also means of additional incomes to their firms.

It just means more profits for them. I have one gambling site that I traditionally used for casino games only and I was also surprised that they are adding sport betting in their platform. I think it also means they are upgrading and they can now afford to add more services in their platforms which I believe is a good thing. For those who likes both, they don't need to have two websites to remember, everything they will need for their gambling habits is combined to one. As of to why they are doing this, perhaps we should ask those gambling sites but I seriously doubt it's for us, it's for their own benefit.

3rd parties have made it very convenient to integrate sportsbooks into casinos and vice versa. That's the reason why we see almost all casinos now offer sportsbook feature and all sportsbooks have started offering Casino/live casino as a feature. By doing so, casinos also may increase the time a customer spends on their business. The more time they spend, the more likely they will gamble more than they usually would. 

That's what I was thinking too. Devs of gambling platforms are not supposed to know all about all these games and sports, and they simply integrate these games developed by third parties into their sites. So the decision making is much easier than: "should we invest our money and efforts in developing new games with uncertain future ROI?" and it is more like: "have you heard about this new game available in -insert name here-? yeah, let's give it a try and see how users behave.

because there are many enthusiasts and users of sportbetting gambling. so by adding sportbetting to their website, it will increase the number of users. with a large number of users, there is also a lot of money circulation. which in turn will increase the revenue of the gambling website.

I think it is an easy feature to add to the site, because this is run by a third party service. Those sites also has to compete with 1000s of other sites out there and Sport betting gives them the edge over their competitors.

I also see Stake.com gives you 3 times faster progression through the VIP ranks, if you gamble more on Sports betting... so they obviously get more money back from that.

Sportsbetting is Booming more recently specially in Pandemic that sports had stopped and
casinos had been locked up? gamblers find its way here in Online betting in which gives those casino
houses regular to find it easier to access and less time betting online so with sports betting being available ,
casino owners find it pleasing and profitable offering the same thing in their site not even they are having
a Domain specifically for this or that game.

Sports betting is one of the most popular and has lot of fans and if gambling sites or casinos only rely on casino games without having sports betting options then, I sure they will never be able to develop well and become big casinos.
Just look at the traffic on sports betting which is the biggest and other bets have lost to sports betting, plus sports is competition that almost everyone loves even though it is in different sports fields.
Football betting has become very popular and of course this is because football fans are the largest group in the world, some gambling sites have even become part of football.
Some gambling sites have become sponsors of football team or world sports companies, gambling and sports can never be separated.

Although some people think that the existence of gambling or betting in sports makes sports no longer pure, this opinion has changed and now the increase in gamblers who like to bet on sports has increased significantly.
If casinos do not add sports betting then they will lose more customers and this will be loss because they will lose revenue and profits.

Because sports betting is very popular, we can see in the sport thread on this forum that there are lots of gamblers who bet on sports, whether it's about football, basketball, tennis or boxing. There be a lot of gamblers who bet there because sports betting requires skill so to make a profit depends on whether we can predict it correctly or no, the chances of winning at sports betting are more likely than other types of gambling, so it is natural that every casino must have a sportsbook to compete in advancing each gambling company.

We live in an increasingly sophisticated era where online casinos can display sportbooks so that we don't need to go out to offline casinos just to bet on sports betting. Maybe in the past there weren't many casino companies that had sportbooks, but because there are more and more people interested in betting in sports, most casinos now feature a sportsbook to support their users from moving to another casino to place bets.

You just answered your question.  These casinos wanted to maximize their sites' utility and cater to more varieties of players.  Adding a sportsbook is just a matter of some codes to implement when they have already an existing deal with a sportsbook.  Aside from that it is also a service to their player to have a sportsbook ready on their site.  Their player don't have to go through other sites to bet, instead, they cater it within the sites even though the site specialty is a dice, a casino, or live casino betting.  There is no law that restricts a casino from implementing more services, as long as they have the contract and the license, they can implement whatever gambling games they want.

Of course it's more profitable to run a business which offers more gambling categories to customers. Once gamblers get bored of playing one kind of game, they don't need to give up the platform and move themselves to the next one, because the same platform offers a wide range of gambling modalities. This way a casino makes more profit compared to its pairs and gamblers avoid spending more money on fees, as they don't need to deposit in different websites in order to play.

But that is not all... I will say by the example of my jurisdiction, where casinos games aren't allowed, but sports bets are. So these websites found a gap on local regulations to make their services accessible to more potential customers under the flag of sportsbook provider, although every other casino games are still disponible for the public inside the same website. So far, it seems regulators aren't concerned with this, so the strategy employed by casinos' owners is working smoothly.

I believe that casinos do market research to find out what else people are looking for, what else they want to see in casinos and having a casino that offers everything means that when people enter that casino they don't need to go looking for other things in other casinos, For example, a person plays dice in a casino that only has dice games, that person has been playing dice for many years, so that person decides to start with sports betting too. as the site where they play dice does not have sports bets so this person starts looking for sports betting sites, but if the site where this person plays dice also has sports bets then the person who plays dice will place sports bets on that same site

In my opinion, the gambling site makes a profit when it has a lot of games and sports bets, of course this also increases operational costs, but diversifies the types of customers, on a site that has everything, they can please all types of players and with This gives the casino more customers and profits. There are people who choose games because they saw someone on the internet who played that game and got a big multiplier, so these people start looking for that game because they believe that if they play they will also be able to win, that's why there are many games on the internet. casino and a big advantage for the casino

Often gamblers get bored with the games they like and sometimes we want to play other games. If a casino only has a few games then gamblers will be reluctant to play there because there is no choice when we get bored with the games we usually play.

The more gamblers there are on their gambling sites, the more profits the casino makes. Therefore casinos try to add many games like house edge games, slot machines, sportsbooks, lotteries, live casinos, etc. Casinos do this so that whatever the customer wants or the game they want to play, they have it. The more gamblers there are, the more profits there are

However not all casinos do the same, some casinos only have single games and that seems to be the hallmark of their casino, such as moneypot and l0tt0

if a casino is licensed, there's no reason not to add sportsbook. that for sure is an added income to their business. there are so many high rollers now on online sportsbetting. just look at drake. that alone is a perfect example why they have sportsbook in their casino.

and besides, they need to cover all types of gamblers, with various services in their platform, gamblers will stay on their site so  long they are getting what they need as a gambler.

Of course, if a casino has casino games and a sportsbook, it can increase its income because casino owners realize that gamblers have their favorite gambling games. By having many gambling games, including sportsbooks, casinos can invite many gamblers to gamble at their casinos. Casinos can also create various promotions aimed at each type of gambler. We don't know which is more profitable, but casino games and sportsbooks give casinos the opportunity to earn more income. And when casinos can provide better service to their members, they can have loyal members who always gamble at their casinos.

It's mostly for profitable reason. Geographically, the Asians enjoys more of their money on casino than sport betting, places like America they enjoy sports betting but precisely more specific on Basketball, UFC and hockey and the rest of outdoor activities while in Africa my place, we do all but not much of casino games because we don't even have the physical casinos here. Many of us don't even understand this casino but because of passion for football, we bets on sports games very much and that's why you see some regions does this and don't in some gambling games.

These casino start are usually specific to a region you know and when they noticed that they have started to see interest in customers from a particular region and see what they love playing, they don't have choice than to include it for them. It's easy to run both and have all the customers on your platform than run a particular one and lose half, the both is marketably easy to make more streams and income.

If you put yourself in the shoes of these casino owners, in a situation where you see that a large number of interest among gamblers is shifting towards sports betting, you will want to increase your profit in these hard economic times by including sportsbook, so you do not loose your customers and also so you can attract other gamblers.

If you have also noticed, some sports these days like football have different club and country competitions going on regularly, it means sports bettors are constantly betting on these games. It will make a great addition for business to add a sports book on their platform.

Why allow someone who already uses your casino to play slots and other game to go to another bookie site to bet on sport? Why not implement it into your system therefore retaining that customer?

There are still sites out there that offers just casino games and you’ll never see sport betting in them, while there are bookies that are not interested in implementing casinos games but the truth is that those that have both of them have more customers than those who are specific in the type of niche they are into.

I assume that they want to attract different types of gamblers to their platforms. Having different kinds of games will make the website a one-stop betting platform that can entertain all classes of gamblers. It will also help to reduce the cost of maintaining the website since the operational cost will be the same even if they offer more gambling options. It might also be possible that the licence that these casinos operate under also gives them the freedom to offer sports bets and others, so it will be more profitable to offer sports bets since it is covered by a single license. We should also note that sporting competitions and games are becoming very popular and many gamblers are attracted to them. Football is the most popular sports bet in my country and no casino will make profit without offering bets on it.

Sports are very much hyped and when matches like Tyson Fury vs Ngannou are hyped, everybody wants to bet even the nonboxing fan. And I guess crypto casino is where to go. Easy money to bet on the most favorite athlete like Inoue which non-gamblers are betting which is going to be profitable for bookmakers.

Every user I think will look for the fairest game and if more users are suspicious of the casino's hit frequency, users will turn to sports since it's gonna be an unaltered result, casinos couldn't change the result of the game.

It is because adding sports betting on their platform enables them to make more profits from their costumers. It also allows gamblers to have an additional choice to place some bets on a specific gambling site and as what others have said "the more the merrier".

Competition in the online gambling sector is fierce. You can see this when you consider how many crypto gambling sites there are. The providers are fighting for every customer/gambler, so to speak. They all try to offer the widest possible range of games. All types of gambling, especially dice, slots and betting, are highly profitable. The bank always wins The more functions and offers a site provides, the higher the probability that the customer will remain loyal.

Asking a question that has an obvious answer?

Of course, it is profitable if you have more products for people to buy compared to having only one and expecting every consumer will buy it.

Casinos are rapidly increasing in the crypto space, which shows people are using crypto for gambling more so as a business, you need to be prepared with everything to maximize your business.

Sports books are the most lucrative form of gambling for the house.
Not always because they have favorable odds towards the casino by a large margin, but mostly because of the sheer volume of players.
If you look at stats on amounts waggered you will see that sport bets make up almost 80% of the entire gambling market.

So really any platform with any experience in gambling is now also trying to get in the game of sports betting.
Sports betting is accessible by anyone that just watched sports, already a huge audience. And makes watching sports even more exciting, which is a good combination. No wonder this has become so successful 😎

Yeah one stop entertainment, with this way any user who plays other games beside the sports betting doesnt need to withdraw and deposit on other sites.
This also raises the casino winning chance because their user will be more active with bets on different games within the platform.

The other reason is, many casinos using 3d party gambling provider which offers a complete package for everything including slots, live table, poker, sportsbook, house games, marketing tools, payment system, etc.
The price difference between a complete package and a custom package is not that big.

When you have a few bunches of products, you will have a bigger marketplace. That's what casinos are focusing on. All business wants to expand their business & there's nothing wrong with running a casino & sportsbook together.
Although there are thousands of casinos, few of them want to be unique by targeting a unique group of gamblers. If the site is focused on Dice games; dice is their main product & they may add a sportsbook as their secondary product. Simple as that LOL & it's obviously profitable. On top, gamblers don't play certain types of games. Some gamblers play slot games & place bets on sportsbook as well. It's an advantage to have both casino games & sportsbook for them.

Under many occasions, Casinos add sportsbooks to their gambling activities and services in order to make  their offerings and services
broader and attract a larger audience. Adding  these sportbooks services allows casinos to engage in the growing popularity of sports betting to help provide customers with additional entertainment options including the normal casino games.

This  is a very nice and important business move which would help to increase revenue and profit in their gambling activities as well as customer service satisfaction.

It's most likely profitable when every other casino adds a sportsbook section to their site, and the sportsbook provider they're getting is pretty decent (Betby and Betsy).

Nowadays, it's probably easier for casinos to add their own as more odds providers are starting to offer their services compared to what it used to be back then when you could easily count the number of sportsbooks in the gambling section.

Maybe because there are more sports bettors in crypto than users playing on dice and some other casino games. Crypto users are also skeptical about playing casino games, no trust I suppose because after several wins, the losses can just wash away all their funds.

Just my opinion though but this is also what I noticed in playing casino games. Although I win sometimes, I have the gut feeling that its draining my funds. This is why I play more on sports. And most probably casinos see it as profitable with sportsbooks.

Betting on sports is quite popular nowadays, as there are less .random events and the player can apply his professional skills to quite a large extent. Casino owners understand this, and try to make the appropriate functionality. This is the modern realities. A pure casino may no longer survive in the long run

We all know that sports betting is much more popular than casino games, maybe it could be an alternative for other users to be able to make a profit in gambling when users experience a lot of losses in casino games. I am also happier with sports betting now because previously I almost used 50% of my budget for casino games and 50% for sports betting. but now almost 90% of my budget goes to sports betting and 10% to playing casino games to just fill my free time.

It seems that sports betting is more popular than casino games and that's just my opinion but apart from that there are slot games which also have many active users playing games which are not much different from sports betting, besides if casinos add that there is no problem as long as it can benefit them and opens up other alternatives for users to gain benefits without any problems. but it's a bit strange if there is a domain site name with "dice" but there is sports betting, it's a bit strange, my suggestion is that the site should be separated like Primedice and Stake.com  

Well, having more preferences for a gambler makes these casinos tend to cater the needs even if it means they have brand for a specific game. I think these days it's way too profitable again for casinos to have sports betting considering we've had most industry stopped because of the pandemic. In terms of profitability I think that still depends on the casino's user base and how they will attract more players.

Well, seems pretty obvious that casinos should get in on sports betting too, right? That whole sportsbook thing is blowing up as a huge industry.  Everyone wants a piece of those bets.  Makes sense when you think about it.  Casinos are entertainment spots looking for traffic, and sports fans love placing wagers and  two great tastes that taste great together.  Plus sports gambling can pull in serious cash.  We're talking billions changing hands.  So casinos adding sportsbooks, that's just them getting in on the action.  More customers, more money.  Win-win.  What casino wouldn't want that?

The most important thing it's not forbidden or harm other sites, so there's nothing wrong for a casino to accept sportsbook, a bookie to accept slots, a live casino accept lottery etc. Actually they're taking more risk because they need to cooperate with the gambling provider or a professional bettor gamble in their casino. They either become bigger or they might bankrupt, just like "gambling" terms itself, high risk high return.

Probably the cost of running a sportsbook isn't that expensive compared to the past, and that's the reason why an old dice site/s or casinos are already adding sports betting on their website. We all know that sports betting industry is the largest in the gambling industry, but only few were popular in the past therefore starting one might be too risky for the operator.

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You guys gave a very informative answer. Now, I think I could explore more gambling sites since I can be sure they have sportsbook as well. I can shop among the many on which gambling site offers the most competitive betting odds.

I presume you know that casinos are business ventures owned by individuals who are out there to make profit. Every casino would always be out to look for means of getting more clients their casino website so therefore, adding sports book would not be a big deal because as it is now, lots of gamblers are a kind of opting for sports book games and I noticed too that seems to be a trend now in the gambling industry and as such, many casino would not want to be left behind as they would make sure to upgrade or update to that level.
Just as other members here have said, there is always benefit and this also generate hugh traffic to the casino website because of the new features .

It maximizes their platform to offer almost all of the gambling categories. It helps them to get all the customers they can get, and in turn, players don't have to go to other places if they want to play casino or bet on sports. For us gamblers, it reduces the need to transfer funds between different platforms. We simply have to switch within the games in that casino and everything is done for us.

Sometime along the way, I'm sure that a lot of other casinos will soon convert into a full-on gambling house with sports betting being offered. It's the way forward and for them to maximize their profits as well.

If casinos begin to be providing sport bet, they may have to employ more workers and also increase hardware and other things required. Do not forget that casinos and sport betting are not the same and need different approaches. The reason some start as a casino is because they do not have enough money to become both casino and a bookmaker, but as they start with one, they will be able to fund the other which they will later also established as they make money. So it is not about waste of hardware or waste of anything, they need more hardware and some other things before they will begin sport betting.

I remember one of the sources I read a few weeks ago, with the title: The Reasons Why Online Casinos Should Offer a Sportsbook.

I think the quote below, could be a good answer to your question about the reasons why many online casinos add sportsbook betting features to their casino platforms.

So do statistics/graphs Sports Betting Market Size, Share & Trends Analysis Report By Platform, By Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In-Play Betting, eSports Betting), By Sports Type, By Region, And Segment Forecasts, 2023 - 2030.


My understanding of some of the data above can show why many casinos are currently creating sports betting features, which is clearly very profitable for the casino.

I noticed this too when I visited gambling sites that are known as casino-only platforms. I guess they realized they could use more of their system through sports books or they think it's a waste of hardware if they are only running casino games.
It's not like they are going to lose a lot in sports betting, predictions are not easy and there are more sports bettors who are more inclined with their emotions when they pick teams so I guess they will also make profits by creating a business in that industry.
I also noticed that most casino sites that are focused on those types of games didn't do pretty well in creating a system with sports gambling. I tried one site before (won't mention the name) and all I can say is they cannot create a good UI that would fit it for the ease of their customers or perhaps I was too early when I visited their site and they are still maintaining it.
Still, I would not just trust any sports bookie, I would stick with what I have been using for years.

seeing that a lot of casinos have included sports betting on their gambling sites, I'd say yes. I mean, putting sports betting on their gambling site would expand their target audience which could result in more traffic on their gambling site, more gamblers, and then more profit( i just simplified what could happen if an online casino added sports betting on their platform).

It’s called evolving. Many casino upgrade their casino without ditching their original brand since they are known for that name. Same with blackjack.fun that was supposed to blackjack casino that later on add sportsbook and other games. I believe Primedice is the only casino that I knew that launch separate casino for their full casino with sportsbook.


Yes, Sports betting is already popular and probably dominates the gambling industry besides slot games,

I guess it is. Owners understand that a good portion of their players probably bet on sports so it would be a waste to let them play in another platform. I think the cost of incorporating a bookie and getting a sportsbook license are manageable for them. Maybe the process isn't that complicated as well so it make sense to add to a casino.

I think what they are trying to offer is the "one stop shop" kind of gambling site. Having a variety of casino games and sportsbook will most likely attract gamblers, and since that has been the trend already, we can assume that the kind of strategy is working.

Personally, I also played some casino games, but not a lot, it's really sportsbook that is my main focus when trying to have fun.

Before, I knew some popular sportsbook nitrogensports and cloudbet, they are mostly focus on sports betting but I think they start adding casino games eventually. So IMO, this is a way to remain competitive in the market.

There are some gambling sites that are only bookies and what you will notice about them is that if they have more traffic they will be earning more money from customers. That means that bookmarker is also profitable.

The reason casinos later become bookies also and have both casinos and sport betting is because they believe that their customers will have more varieties and also more people may join their gambling site because some people will like one and not the other.

Some gambling sites may want to have the two, but first begin with one before adding the other.

I just noticed recently, after exploring some of the gambling sites that advertise their company in the forum, that they have already added a sportsbook to their platform. There are even gambling sites with names like "dice," which, if we presume right away, we might think they only cater to dice games and other casino games.

However, when you actually visit the site, you'll be surprised to find they have a sportsbook too.

Is it more profitable to run a casino with sports betting on their platform?