very funny, you are asking your customers to make KYC, but you who are anonymous? how would your future client feel when sending a passport to a site where the owner of the site is someone anonymous?
KYC is a joke. I can set up an exchange right now and ask people to KYC verify themselves. It's not only a convenient attempt to satisfy regulators and keep them at distance, but also a way to sell this data to whoever wants to buy it (not implying Bitsane is doing the same). Verified user profiles in general could be worth $100-$200 depending on how much data they contain, so there is a lot to gain here if there are tens of thousands of users to virtually rob them off their privacy.
In the end, Binance seem to have a similar structure. They are hidden behind a whois privacy wall, yet we know who operates the exchange. As long as they continue to operate without too many complaints, it's fair to assume that they are an ok exchange to use. Their volumes aren't overly inflated like other shitcoin exchanges who want to score big very fast, which is a good thing too.
