There's always misleading news articles that are being posted that touch on these types of subjects that aren't always necessarily true. Do you care to link the article you got your information from?
However, to answer your question in a theoretical since, sure it could help the price of Bitcoin because you could treat that as an "exchange", I guess, to get non technical people who are wall street types to "buy" Bitcoin without having to learn how to create a wallet and do it securely.
But still... very minimal to say the least, especially as of right now.
Topic: Will Goldman Sachs' entry lead to Bitcoin prices rising? (Read 57 times)
Mainstream banks and financial institutions such as Goldman Sachs's entry in the digital currency battlefield will lead to an increase in the liquidity of Bitcoin and eventually lead to an increase in Bitcoin prices. Recently, the Chicago Board Options Exchange (Cboe) has proposed to the Securities and Exchange Commission (SEC) to allow the use of bitcoin exchange traded funds (ETFs) in US stock markets such as the Nasdaq and the New York Stock Exchange (NYSE). The entry of large financial institutions such as Goldman Sachs will lead to more institutional and retail traders entering the digital currency arena.
Jump to: