I'm not sure they are being purposefully malicious, more just misguided. The fee they suggest is certainly the "fastest", in that that it will almost certainly get in to the next block, and could possibly be argued at it is the "cheapest" fee to achieve this with a high degree of certainty. The issue is that most people don't need to be in the very next block, and they do not make it clear on their website that that is what they are aiming for. As you say, a fee over 10 times lower will still likely get you confirmed with 5 blocks or so, which is more than enough for most purposes.