This isnt insoluble. Build it into the protocol so that when someone rates a seller their rating is multiplied times the amount of coins used in the transaction. This way positive ratings for more expensive items would be waited proportionately. As a buyer you would only buy expensive items from sellers who gradually worked their way up to being able to sell high dollar items one step at a time. When a potential buyer does a search advanced filtering options could allow them to weed out sellers who had no reputation for consistency in selling high dollar items.
i think you may be missing the point a little here. No one would "own" this service any more than anyone "owns" the bitcoin service.
the moment it is no longer an organic anarchic solution i no longer have any interest, i may as well just use ebay.
perfectly understandable, but i feel differently, i personally do not need 100% assurance that my transaction will be smooth. i would be fine with knowing that there is a 1% chance that i will not receive my product in exchange for having a truly free market. Another way to look at it is that a company will always charge a commission even bitmit charges a very reasonable 2%. The system i describe would charge no commission so this would, atleast to some degree, offset the fact that transactions could not be insured.