You should not be confused about nature of persons.
Inversors, miners or speculators have no intention of scam (they should assume a risk), only get profit without another hidden clause.
You can buy 10BTB/1 BTC and sell it for 10BTB/25BTC. Profit 24BTC,...,no problem.
Other thing, it's hide parameters to people, and "mine" ~50% of coins for you,...,
And other thing, it's to lie, contaminate the truth, with intention of your coin go up.
Anybody can fork BitBar with another initial difficulty without problem, code have some nice features. And in this case the copy it's better than original,...