Hell, if during the latter part of 2010 they saw something new like Pet Rocks as a profitable fad, they would have connected with that community and started their shows around it. We would have seen petrockme.com, and even mypetrock.com advertise on OnlyOneTV.
That's already somewhat evident from their OnlyOneTV network's other shows, peddling it seems everything from gold to holistic medicine/methods (disclaimer: have not watched other shows besides Android Invasion, so making an ass-u-mption based on show titles). Pet Rocks would simply get their own show.
I've seen many of Bruce's shows, and I have to admit that he still stumbles on what Bitcoin is. Even with the basic info, he first states I'm not sure what this is, but perhaps you can enlighten me by answering this question (many examples).
On a forum (and interwebs) full of self-taught self-professed "experts" who's sole job seems to be to tell everyone else "you're wrong, this is how it is," (which I am at times guilty of as well) I actually find it somewhat refreshing to have someone willingly admit that they don't know the details, and defer the question to the experts (and take the time to actually find the experts and bring them to a forum). Though Bruce does interrupt and plug in his own opinions/comments at times.
This is kinda why I still support his show. Con man or not, people with such charm, drive, and gift of gab are extremely rare. I'm very certain that an almost daily Bitcoin show by THE expert Gavin Andersen would put everyone to sleep after the first 3 minutes, and only last 5 minutes, with Gavin running out of things to say (no offense intended btw).