We have banking channel available only in India at the moment, so we are supporting buy bitcoin feature in India only. We are working to launch next in Singapore.
As explained in above post with Indian market the issue was normally people had to pay appx 5% premium to buy bitcoins. We are trying to get it to in line with USD rates. All we want to do is get the base rate on platforms like Unocoin, iGot ( platforms set prices there ) to almost similar levels or may be in the range of 1-2% premium. Competition is good.
Paying premium compared to world level is one of the argument we hear constantly from new users. New users normally get in with smaller amounts so we want to make sure for smaller amounts, when they are getting in, they do not need to pay premium.
Obviously we can not do it single handed at this moment, but we are hopeful if we can get our marketing initiatives correct, we will be able to pull this off. We are not worried about losses at the moment, as if market grows we will be able to recover our losses.
Regards