Take a look at some of his erm, famous quotes -
www.fourfourtwo.com/amp/features/19-best-zlatan-ibrahimovic-quotes-world-according-manchester-uniteds-new-boy
yeah, just like any other narcissistic athlete, nothing new. the company should know about legalities and them using someone's name without asking the guy is unprofessional on their part. the dude may be a douche but he is still on his rights to sue for using his name without asking him.
Now you have to see if there really is an individual contract for the players. With what Ibra says, the problem is that it has not even been AC Milan that gave the rights to EA. In my opinion, Zlatan is not making this up also because there have been similar cases in the past. Hopefully they will solve this problem quickly, because we are the ones who are feeling guilty here.