In today’s world, where customers are diverse, well-informed and have a plethora of choices, businesses around the world are facing a major problem - Customer Engagement & Retention. In spite of Businesses employing strategies to execute GBRL (Gift Cards, Benefits, Rewards & Loyalty) programs to create long-lasting, profitable relationships, more often than not, they are met with failure.
A recent study found that more than $160 Bn of unused loyalty points are left unredeemed in the US by 2017, while more than $45 Bn of stored value is not used In gift cards every year. Less than 30% of people who are enrolled in Bank rewards programs actually use the program. One of the biggest reason for such massive under-utilization is the lack of perceived value even though the consumer is paying for it with her loyalty and direct monies.
ZAGG Protocol is bringing technological innovation in blockchain to build the world's first truly decentralized protocol for the Gift Cards, Benefits, Rewards & Loyalty industry. ZAGG Protocol allows seamless and secure creation, transaction and conversion of GBRL assets within the members of the network in a decentralized mechanism without intermediaries. Applications built on top of the protocol will make it very easy for end consumers to understand the value of their different assets like loyalty points and gift cards and trade with others effortlessly.
The following features are tailored in ZAGG Protocol to address the inefficiencies of GBRL industry:
i. Scalable Asset Management with easily configurable smart contracts
ii. Identity Management across the network
iii. High Performance of 3000 Transactions Per Second with low latency
Come, meet our team ZAGG Protocol in Seoul, South Korea to know more about our vision and aim.
About Speaker :
Ram Gollamudi - Chief Executive Officer, ZAGG Protocol
Ram Gollamudi is an experienced entrepreneur, investor, and engineer. More recently, he was the Founder/CEO of Edutor Technologies, a venture-backed mobile SaaS company in the learning and education space with a leadership position in India, ASEAN, Middle East and African markets. Many early investors in Edutor made several times their investment as the company grew.
Before that he was a venture capitalist at Mission Ventures, $500 Mn AUM, investing in early-stage technology companies across software, fintech, cloud and consumer services companies.
Come, let's talk blockchain!
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