Well not 10 but 11 reasons, round numbers seem to look better))))
All of the following is my humble opinion about bitcoin future from the marketing point of view.
So here we go:
1) It’s New!Bitcoin is a new and fresh thing. And there is always a factor of interest for something totally new and just gaining popularity. Whether this wave will be short or long, the main thing it exists.
2) FreedomThere is always demand for a way to trade free and bitcoin is the only way today to do it. (altcoins still very small and underdeveloped). FIA currencies hold so many limitation and borders , they hardly could be called a free way for trading today.
3) PrivacyThis is actually very big and complex issue. Privacy is needed not only for selling illegal stuff, but needed by general public as well. Whether it is psychologically motivated or legit need for fund safety. Principals of Secrecy and sanctity of property rights were untouchable but not anymore. Cyprus was just a warm-up, test for the incoming actual attack on property rights all around the world.
Just recently ended long respected era of bank secrecy in swiss banks
http://en-maktoob.news.yahoo.com/swiss-sign-last-rites-banking-secrecy-oecd-100647333.html4) SafetyToday banks are not actually safe way to hold to your money anymore. Banking crisis, high possibility of money theft, shifts in personal rights politics and many more. Bank can freeze your account or even take away a part of your money like they did all over the world. (again Cyprus is the most graphic example). Bitcoin gives you today maybe the highest level of money safety and freedom.
Bitcoin is the first structure that gains its safety not by political or cultural decisions but from great open source code. This is actually kind of “New Era” stuff.
5) Market statsWhatever the reasons are, crypto-currency market is growing, and it’s a fact. So the tendency will continue for some time. People believe in what they see so stats are not only “conclusion” but also a “reason”.
You can look here for number of transactions growth stats
http://blockchain.info/en/charts/n-transactions-excluding-popular?timespan=all&showDataPoints=false&daysAverageString=1&show_header=true&scale=0&address=And here for market capitalization
http://blockchain.info/charts/market-cap?timespan=1year&showDataPoints=false&daysAverageString=1&show_header=true&scale=0&address=6) Black market factorIt is all about reasons 2, 3 and 4, but what I am trying to say here is little bit different. Total black market capacity of the world is more than 2 trillion US dollars. And BM actually
needs systems like bitcoin. So we will witness a big shift towards bitcoin with those groups, I think.
7) Limited emission and miningAs you know bitcoin code limits daily emission of coins into the network, so there is no regulatory or any other softening factor to limit deficit when it hits the market. So significant deflation kicks in. And though mining difficulty does not have direct effect on BTC price, it still kind of does, as bitcoin quantity is limited in the end.
8 ) Herd instinctEven not very good or valuable products can witness the herd instinct effect. When everyone uses twitter(service with very limited functionality), a lot of people kind of subconsciously want to use it too. In some cases you will even have to follow the public in case if you need to reach that group of people. The effect is also witnessed at vogue waves. So the more people will use bitcoin, the more new ones will follow them. So it can kind of snowball at some point.
9) Geek effectGeeks are a very big group of people and bitcoin is as cutting edge as it gets. So it is match made in heaven. We already can see a huge support from fans of new technology. For some it’s “just for fun”, for others it’s lifestyle or even ideology.
10) Free market gap1,5 billion dollar “capitalization” today is a drop at the sea. There is a huge market for that kind of financial instrument and there is no actual competition. Altcoins are trailing behind and IT corporations are afraid to start a new currency.
11) Hidden functionsWell, not actually hidden, but not used. Bitcoin code gives us much more financial instruments then most people even know. Like futures trading, betting, sharing info, securing links, contract registration and so much more. As new bitcoin functions will be discovered by the public, more people will get involved.
PSI know that some reasons are part of another and my “factors” are from very different fields of marketing. I am not trying to pass the test! I am trying to make a point.