What if I also told you that it would be pretty easy to do?
Well, I’ve got seven simple, straightforward, and super effective tips to hack your way into having a huge Twitter presence.
But isn’t Facebook the biggest social network?
Shouldn’t Facebook be where you’re concentrating your efforts and growth-hacking endeavors?
Absolutely not.
Twitter is still among the top social networks today for users with over 330 million active users.
Yes, Twitter could be the secret ingredient to connecting with the biggest possible audience.
And I’m going to help you do it.
But first…
Why do Twitter followers matter?
Sure, Facebook is the biggest of the conventional social networks with the most monthly active users.
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But you shouldn’t underestimate Twitter’s importance or utility just yet.
It’s a global powerhouse.
Even though nearly a quarter of Americans use Twitter regularly, much of Twitter’s user base — an impressive 79% of the user base to be specific — consists of international users.
This means that Twitter allows you to connect easily with a global audience.
And it’s a global audience that continues to grow quarter to quarter, year over year.
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There are other factors to consider, too.
Such as how Twitter’s millennial audience is a coveted one from a marketing perspective.
The data shows that about 40% of all American millennials are on Twitter — a larger percentage than any other generation.
It also shows that most Twitter users are college-educated with annual salaries of $75,000 or more per year.
The Psychology of Successfully Marketing to Millennials Infographic
Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands.
Statistically speaking, millennials are an ideal target demographic for many companies because they’re stronger consumers.
So why not reach out to them where they live?
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Millennials eat out more, love trying new products, and they’re always looking for unique experiences with brands and companies.
In fact, the rise of the millennial generation has forever changed the world of marketing, from the strong focus on video to the rise of influencer marketing, and the emphasis on emotional connection.
There’s another reason Twitter is so attractive to marketers, and that’s because it gives you 100% reach.
But there’s a caveat.
When you post to Twitter, your tweets are only seen by your followers or when your tweets are shared with others’ followers.
You have 100% reach only with your followers and their followers.
This means 100% reach on Twitter doesn’t matter if there aren’t people seeing your content.
And according to recent research, 74% of the people who follow small and medium businesses on Twitter are following these businesses because they want updates on future products.
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Additionally, nearly half of those who follow brands and businesses are more likely to visit those companies’ websites.
So your Twitter followers will often become people who visit your website and invest in your brand through purchases.
Fortunately, I can help you get followers quickly and effectively.
Seven ways to get Twitter followers fast
1. Optimize your Twitter profile
The first thing you need to do is complete and optimize your Twitter profile.
Due to the platform’s redesign, you’ll approach certain aspects of your Twitter profile a little differently than you might’ve before.
For example, profile photos are now round instead of square, which helps to distinguish user profiles from the square images that appear in tweets.
round twitter profile picture
Many of the changes are cosmetic and served as a simple update, helping Twitter be more 2018 and less 2000-and-late.
For all the power you stand to gain by using Twitter for your business, not having a professional, up-to-date profile can be a major turn-off to prospective followers.
So one of the first steps on the road to amassing tons of followers is to make sure your Twitter profile rocks.
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Your profile picture is the centerpiece of your Twitter profile.
It’s the part of your Twitter profile people probably notice and look at first.
Aside from your username, it’s the one profile element that doesn’t just appear on your profile. It’ll show next to your tweet in the other users’ feeds when you post.
So you should choose a photo that’s appropriate for your business or brand.
Whether you’re using a professional photo of yourself or your brand’s logo, you want to make sure that the most important elements appear toward the center of the image.
Due to the circular format, anything that appears toward the edges of your profile photo won’t show on your profile.
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It’s even a good idea to resize your image. Although you can upload higher-res files, your profile image doesn’t need to be any bigger than a 400px by 400px square.
Here are some examples of how these profile image best practices can be implemented:
Bitfinex — a cryptocurrency exchange company — uses their logo for their profile image.
Bitfinex bitfinex Twitter
Similarly, you can see New York Magazine’s iconic logo as the profile pic used for their Twitter account.
New York Magazine NYMag Twitter
However, Virgin Group founder and colorful businessperson Richard Branson uses a photo of himself. The photo looks professional yet casual and relatable.
Richard Branson richardbranson Twitter
Not only is this smart for promotional purposes, but it also helps people make stronger associations between your brand and logo.
Your profile photo should draw attention because it will be the identity that your followers will come to see behind all the content you post on Twitter.
Using a branded logo as a profile image, like Louis Vuitton, is an easy and quick way to get followers to recognize your posts instantly.
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But beyond the profile photo, there’s the ‘Bio.’
This is the area of your Twitter profile where you provide a little — just 160 characters in total — information about your brand or business.
Here’s an example from the Washington Post’s Twitter profile:
Washington Post washingtonpost Twitter
As you can see, the goal of your profile is to give a prospective follower an idea of (a) what your business is and (b) what they can expect by becoming a follower.
But there’s another reason why your bio is important: it’s searchable.
Of course, you’ll want to include all the essential info, such as your website, location, and possibly a phone number.
You’ll want to include keywords that are relevant to your brand or company in your bio.
A great example of the use of keywords in a Twitter bio is PlayStation.
PlayStation’s bio includes common variants of the company’s name as well as their products’ names, such as “PS4” for “PlayStation 4.”
A consumer tech outlet called Gadgets Now uses keywords in the bio, too.
Another element you can include in your Twitter bio is hashtags.
News network CNN incorporates a single hashtag in the bio.
CNN CNN Twitter
CNN’s hashtag is a great example because “Go There” happens to be a slogan for the network, emphasizing ingenuity and tenacity in journalism.
So the hashtag reinforces the network’s desired brand image.
Additionally, your bio can be an opportunity to show some personality, so don’t be afraid to get a little creative.
Content marketer and author Ann Handley’s profile is an excellent example.
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