Colbert on the other hand, compared bitcoin to Joe Camel Bucks (cigarettes) and the Euro - which made me laugh a bit. He could've been so much worse toward it. I got the distinct impression that Colbert wasn't trying to lampoon it, but the speaker did it all for him.
Anyway, a few million people saw that - not including the re-plays when people check out their archived episodes... so... a mixed bag of win?
Bitcoin was never gonna get a fair shake from this guy:
http://www.nakedcapitalism.com/2012/08/project-shame-the-recovered-history-of-adam-davidson.html#rG2jUOJMyUoABtRf.99
Anyways I think, as you say, at this point, Bitcoin needs name recognition more than anything. So as long as people hear the name and it registers somewhere in their brain, it's probably a good thing, regardess of what was specifically said.