This is how it's supposed to work. You use an event like a press release, trade show, media event, etc as bait to bring in fresh fish. You first reel them up in price and then you set the hook. Tee hee!
I was just thinking of the TV show, which I still haven't watched. I burned out on formulaic crap TV written by robots assisted by monkeys a lot time ago and the show itself sure looks likes it from here, but I probably will get around to watching it sometime this week.
Looks like the media event gambit worked quite nicely. This sort of thing was SOP during the internet bubble day trading days and most often done with a press release:
1. Lunchtime Day 1: Press release announces dimwit.com has cured cancer.
2. Afternoon/Evening Day 1: The fish all line up to load up on dimwit's stock, it shoots up. Short into the buying.
3. Morning Day 2: Continue shorting.
4. Lunchtime Day 2: Press release clarifies that cancer is only cured in the virtual online world created by dimwit.com. Stock tanks.
5. Afternoon Day 2: cover.
The above timeline is only an example, sometimes it might all be over by the end of Day 1, sometimes the fish would keep pushing dimwit.com up for a couple of days before it tanked and they moved on to the next internet miracle.
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I did try to watch "The Good Wife" episode. It took a bit of fast forwarding, it was every bit the piece of tedious legal procedural "drama" it promised to be, 48 minutes, bleh! They said "bitcoin" a lot. Resolution was inane beyond belief. I think "Mr. Bitcoin" should have been a pet name for her husband's penis, revealed during the discovery process by an unusually located tattoo