If I'm the owner of this type of business and something has happened badly, I'll inform the community and will rest assure that things will comeback normal after solving the real life issues.
That is the right thing to do and people will understand, we can easily trust a brand that build its reputation over the years because we know it's not easy to build a company's name and reputation, people are buying company shares and investing in companies that have proven it's worth, it's much easier to buy an old brand name than building a new one, we only need Lighlord to post I'll be back on this day and we will rally to support him, not all project can become a pioneer.