Data Portability: In a decentralized environment, users own their data and choose with whom they share this data. Moreover they retain control of it when they leave a given service provider (assuming the service even has the concept of service providers). This is important. If I want to move from General Motors to BMW today, why should I not be able to take my driving records with me? The same applies to chat platform history or health records.
Security: Finally, we live in a world of increased security threats. In a centralized environment, the bigger the silo, the bigger the honeypot is to attract bad actors. Decentralized environments are safer by their general nature against being hacked, infiltrated, acquired, bankrupted or otherwise compromised as they have been built to exist under public scrutiny from the outset.
https://techcrunch.com/2016/10/09/a-decentralized-web-would-give-power-back-to-the-people-online/
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Do you think that SHIFT has massive potential for the future?
http://coinmarketcap.com/currencies/shift/
SHIFT is great but the real revolution lies with File coin and Juan Benet, with its new proofs and incentive structures.