Watch out how much of the total supply is used just for the devs or the team. There should always be a good amount that is reserved for the participants and potential buyers. Also watch out for copy paste project and have a look at their social media sites and their activity.
Aida's service ICO for example has dedicated 76% of it's funds for participants and only 20% for the team which looks quite fair .
One of the many reasons anyone would safely join this ICO , is that they adopted interactive smart contracts .
Apart from the solid team behind the project , it's great utility for aiming to simplify the interaction between customers, suppliers, and logistics thus solving a lot of problems of the E-commerce , Aida have showed how of a transparent company they are by using interactive smart contracts that allows investors to get back their invested funds (of course with subtracting the transaction fees from them ) ,which is a unprecedented way of assurance and that will certainly encourage people to go in since their money will be safe even if the project fails , so it'll be a win win situation for both parties and will be a very safe investment for all skeptical and non adventurous people out there .
And knowing that the company adopts such measures is certainly a way to not fall for "scam projects" .