One of the core factors behind is the need to generate articles very frequently, something that has multiplied over time as more media write about bitcoin news. This urge to publish paves the terrain for articles being spun with no solid fundamentals, many entering the speculative area base upon this or that analysis or prediction pulled out of the backside slit. On other occasions the news may be imprecise, misinterpreting what the original source really states, or decontextualizing it, causing the part to be taken for the whole. That is when we don’t get to see articles about how bitcoin has gone up 0,x% today, which are pointless.
It's the story of every industry. Every company basically expects you to do better than previous years, in terms of revenue. So, everyone is expecting more money, and it's never sustainable. A lot of journalists as an example start their careers off very well, they don't just post for the sake of it, and they don't make stuff out.
Yet, with time the motives for covering stories changes, it's not to tell you truth or keep the world in the know, instead it's all about money. You're absolutely spot on, that it's about generating enough articles that they're meeting their quota. This results in plenty of stories that just don't cover anything new, and they're just reiterating the same bloody story that they've already covered.
Plus, negative news sells. Positive news, doesn't so much. Drama is literally the money maker, and that's why you see these headlines which are basically taking something bad, and turning it into the end of the world.
Bitcoin has been subject to this for years, I stopped following the news years ago. The only time I read the news related to Bitcoin is through this forum. Any other news I only read big the bigger stuff like the Ukrainian war etc. If we all did this, we'd probably live happier lives.