Now meme tokens are very popular because they allow earning even more money than buying other coins and tokens.
A lot of people pays attention to meme coins because it is funny and profitable, like this https://twitter.com/defidotoken/status/1438810085636116482
Meme coins now is a modern trend. Now many people want to follow the trend to earn money on the rise of the cryptocurrency market. Meme coins are actively used to earn money.
Very often famous persons promote meme coins. That is why they raise in price so much more than other coins. And such big growth attract a lot of intention to meme coins.