Ahead of the launch, Libra changed its name - page 2.

chenille

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It's all to cover up bad reputation.
Libra was already damaged before it launched but people won't be fooled again because it is easy to spot a currency launched by Facebook.
People are very sceptical towards Libra because it's a centralized coin issued by Facebook and different big corporations control it. People should just avoid it and use fair coins.

Quote from: kapalmabur on December 07, 2020, 01:36:38 AM

and of course Diem is a good name choice.

Yes, but it won't change people preventing from knowing how fraudulent Facebook's currency is.

poodle63

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Quote from: trauchot on December 05, 2020, 07:03:35 AM

It is not clear why they changed the name of the project, because everyone knows that Diem is Libra, well, of course, the creators of Diem have their own plans for this, so it remains to wait a little more and in 2021 we will already see what Diem is and we will see what heights Diem will reach.

Normal occurence when a project is domed like Libra back then if the company want to revive it, might aswell give a fresh name so that people won't get to know the past of the project or atleast to make people put more hope to it rather than using the name of a failing project. Libra is already doomed by regulations and now we see the new relaunch of it called diem.

If you don't believe try to find some company that rename theirs just because past mistake. Pretty common occurence.

leea-1334

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Well,,, I guess I myself would not want to be associated with that very embarrassing moments in front of all the regulators when being questioned and not being able to answer anything!

Old people like us will not ever forget though,,, but now Paypal is on crypto, Facebook will soon be, and people will forget about Libra and how badly they fared in front of inquiry!

kapalmabur

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It's possible they changed their Libra name to Silent because luck would go to Diem's side,
we know that Libra was a controversy in the last year, failed Libra to launch, and in 2021 they reportedly will,
and of course Diem is a good name choice.

NeuroticFish

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Quote from: FontSeli on December 05, 2020, 06:11:21 PM

Here is what I found there at the request of the LIBRA:
https://www.wipo.int/tools/en/gsearch.html?cx=016458537594905406506%3Ahmturfwvzzq&cof=FORID%3A11&q=Libra#gsc.tab=0&gsc.q=Libra&gsc.page=1

I've checked a few of them. They are about "Facebook-Libra" trademark, or "IBUK Libra" (some Polish library) and not trademark for the world Libra.

Quote from: tvplus006 on December 05, 2020, 04:53:45 PM

Following your logic, campaigns like Apple, Amazon, and many others are also not a trademark and are not protected by law.

Again, I am talking about the word Libra itself. And if I would be wrong in my logic, I would not be allowed allowed to buy apples from the market, I should get them from Apple Store.
Please make sure you understand what I am talking about when you are coming with counter-arguments.

tvplus006

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Quote from: FontSeli on December 05, 2020, 06:11:21 PM

Quote from: tvplus006 on December 05, 2020, 04:53:45 PM

Following your logic, campaigns like Apple, Amazon, and many others are also not a trademark and are not protected by law. Each trademark is registered in relation to a specific type of goods and services. I can't find a free article for you, because such information costs money. I suggest that you read the following document confirming that the Libra trademark is protected by law. Read carefully "goods and services", which is protected by the Libra trademark.

Hello, friend.
There is such a wonderful site World Intellectual Property Organization where you can see information about registration of patents, trademarks and other objects that are intellectual property.
Here is what I found there at the request of the LIBRA:
https://www.wipo.int/tools/en/gsearch.html?cx=016458537594905406506%3Ahmturfwvzzq&cof=FORID%3A11&q=Libra#gsc.tab=0&gsc.q=Libra&gsc.page=1

You have provided a good link that allows you to confirm my words that I said earlier about owning the Libra trademark. If you look at the decisions of the WIPO Arbitration and Mediation Center, you can see that all the disputed decisions regarding the ownership of this trademark were made in favor of Facebook Inc.

bussybuddy

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I heard it had a brand name problem during marketing on this project, but i find that the launch date is approaching the rebranding is the last change the project needs. perfecting before launch to avoid any operational disadvantages. This is a big project and has received much expectation from many people, i think these changes are the beginning of the project's early process.

0t3p0t

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Maybe they are scaping from negative feedbacks from the previous name that is why the rebranding happened. It is something like a marketing strategy though the idea of the project is the same so it does not matter at all. It does not matter on how many times the team would change it's projects name as long as they are making it a working project and not abandon it once they've got what they need from investors. Team matters most because good looking project name is nonsense if team are scammers and stupid.

icalical

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Quote from: tvplus006 on December 03, 2020, 04:43:59 AM

Quote from: pedrillo0 on December 03, 2020, 12:38:42 AM

It's more of a marketing strategy, they had legal problems with the first brand name.

It is not a mystery, it has already happened in the past with several brands.

Link: https://www.mentalfloss.com/article/503464/15-companies-changed-their-names

In each of these cases, the new brand name was chosen in accordance with the development goals. The same thing happened with Libra, whose name change is explained by the fact that "Diem" - means a new day for the project. But I still have a question: why did the Association leave the same logo when changing its name?

Exactly, the same question comes to my mind, if they want to rebrand, just the name won't make a big difference. Besides the concept of the projects is still the same if they keep the same logo they only do half-rebranding.

FontSeli

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Quote from: tvplus006 on December 05, 2020, 04:53:45 PM

Following your logic, campaigns like Apple, Amazon, and many others are also not a trademark and are not protected by law. Each trademark is registered in relation to a specific type of goods and services. I can't find a free article for you, because such information costs money. I suggest that you read the following document confirming that the Libra trademark is protected by law. Read carefully "goods and services", which is protected by the Libra trademark.

Hello, friend.
There is such a wonderful site World Intellectual Property Organization where you can see information about registration of patents, trademarks and other objects that are intellectual property.
Here is what I found there at the request of the LIBRA:
https://www.wipo.int/tools/en/gsearch.html?cx=016458537594905406506%3Ahmturfwvzzq&cof=FORID%3A11&q=Libra#gsc.tab=0&gsc.q=Libra&gsc.page=1

tvplus006

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Quote from: NeuroticFish on December 05, 2020, 05:49:51 AM

Quote from: tvplus006 on December 05, 2020, 05:04:59 AM

Quote from: NeuroticFish on December 03, 2020, 11:10:56 AM

...
Maybe they had some discussion with other businesses with Libra name (there's at least a Libra Bank), but still "libra" is a common Latin word, hence not copyrighted.
Strange decision...

You're wrong. The Libra trademark is currently owned by Facebook Inc, which acquired it on April 20, 2019 from Libra Services Inc: https://www.theblockcrypto.com/daily/21954/facebook-acquired-a-trademark-from-a-little-known-tax-company-for-its-secret-crypto-project Thus, Facebook acquired the Libra trademark before it announced its crypto project. Accordingly, we can't talk about any problems that Facebook might have had in connection with the use of the Libra trademark.

I don't know what they did trademark, you linked a paid article I cannot read. Most probably internal details, workflow, maybe even graphics and fonts.
I was talking about the word itself. And the word Libra cannot be trademark-ed. I think that you may be confusing something there.

Following your logic, campaigns like Apple, Amazon, and many others are also not a trademark and are not protected by law. Each trademark is registered in relation to a specific type of goods and services. I can't find a free article for you, because such information costs money. I suggest that you read the following document confirming that the Libra trademark is protected by law. Read carefully "goods and services", which is protected by the Libra trademark.

trauchot

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It is not clear why they changed the name of the project, because everyone knows that Diem is Libra, well, of course, the creators of Diem have their own plans for this, so it remains to wait a little more and in 2021 we will already see what Diem is and we will see what heights Diem will reach.

ice18

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Its their part of strategy rebranding sometimes good to a business especially if it involve in a very controversial situation we all know that the Founder of Facebook who is also the creator of Libra testify in front of US regulators to defend Libra but after that situation still they are not yet launched lets we what this rebranding can bring in the future of Libra/Diem.

masterrex

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Quote from: tvplus006 on December 02, 2020, 06:04:09 AM

On December 1, the Libra Association announced a change in its name. The campaign now has the name " Diem». https://twitter.com/DiemAssociation/status/1333790806314926089 Also when going to the address https://libra.org, redirects to a new address https://www.diem.com The campaign logo remains the same.
https://www.diem.com/en-us/updates/diem-association/

I understand this was done so that the negative that preceded the launch of Libra was not transferred to the project that is being launched in January. How do you explain the reason for this rebranding?

IMHO, I believe it was a strategy to make it more presentable and if possible to disconnect it from the previous bad publicity about the project. But I think the more interesting question why Diem? and what does it mean? and what does Diem stand for? By the way, I'm not in a hurry mode and January 2021 is on the doorstep so I think it's better to wait for that launch date to know more about Diem.

drlukacs

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Quote from: tvplus006 on December 02, 2020, 06:04:09 AM

On December 1, the Libra Association announced a change in its name. The campaign now has the name " Diem». https://twitter.com/DiemAssociation/status/1333790806314926089 Also when going to the address https://libra.org, redirects to a new address https://www.diem.com The campaign logo remains the same.
https://www.diem.com/en-us/updates/diem-association/

I understand this was done so that the negative that preceded the launch of Libra was not transferred to the project that is being launched in January. How do you explain the reason for this rebranding?

This is quite difficult to understand the purpose of the Libra team. Maybe the old project named Libra has failed, so they want to switch to the new name Diem to have better luck.
Or maybe because there are too many scam capital groups called Libra, they have changed the name of the project. When you search Google, you can also see that there are many calling channels with unclear information and if Libra continues the project, many people may be scammed. So maybe this is their main goal.

1l1l11ll1l

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Quote from: aundroid on December 03, 2020, 11:30:13 AM

With all the negative coverage of Libra in recent years, it's not that surprising that they have changed the name.
This will certainly impress the regulators. Wink

Well then, carpe diem, or whatever ...

I think they still have quite serious problems with existing regulations in the US. maybe we'll see another delay? even though they've changed their name, lol. or maybe they'll change some of their structures so that they fit the regulations, but I'm not really sure that will happen

wxxyrqa

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Quote from: ?? on ??

With the change of name I think there is no difference for the development of libra projects, and we just wait later this project can develop quickly in the crypto space because for a long time crypto users have been waiting for the presence of libra because libra / diem holders are already very popular on social media, we just wait if this will also have a positive impact on the crypto world.

The fact is that those users who constantly follow this project can associate the new and old names and thus not be mistaken in their choice. But with regard to other users, certain concerns arise. All sorts of changes made by developers at one stage or another in the development of the project encourages the user to make certain mistakes.

imstillthebest

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you already explain the reason and i cant help but to agree with the reason that you have said because i was also involved ln the speculations and fuds happening in the introduction of libra coin before and they recieve numerous of unwanted statements from random people ,
they are afraid that this will be carried on thier final launch and they finalize thier decision of changing the coins name but why the logo is still the same ,
looking in thier logo still reminds me of the old bad times .

NeuroticFish

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Quote from: tvplus006 on December 05, 2020, 05:04:59 AM

Quote from: NeuroticFish on December 03, 2020, 11:10:56 AM

...
Maybe they had some discussion with other businesses with Libra name (there's at least a Libra Bank), but still "libra" is a common Latin word, hence not copyrighted.
Strange decision...

You're wrong. The Libra trademark is currently owned by Facebook Inc, which acquired it on April 20, 2019 from Libra Services Inc: https://www.theblockcrypto.com/daily/21954/facebook-acquired-a-trademark-from-a-little-known-tax-company-for-its-secret-crypto-project Thus, Facebook acquired the Libra trademark before it announced its crypto project. Accordingly, we can't talk about any problems that Facebook might have had in connection with the use of the Libra trademark.

I don't know what they did trademark, you linked a paid article I cannot read. Most probably internal details, workflow, maybe even graphics and fonts.
I was talking about the word itself. And the word Libra cannot be trademark-ed. I think that you may be confusing something there.

tvplus006

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Quote from: NeuroticFish on December 03, 2020, 11:10:56 AM

...
Maybe they had some discussion with other businesses with Libra name (there's at least a Libra Bank), but still "libra" is a common Latin word, hence not copyrighted.
Strange decision...

You're wrong. The Libra trademark is currently owned by Facebook Inc, which acquired it on April 20, 2019 from Libra Services Inc: https://www.theblockcrypto.com/daily/21954/facebook-acquired-a-trademark-from-a-little-known-tax-company-for-its-secret-crypto-project Thus, Facebook acquired the Libra trademark before it announced its crypto project. Accordingly, we can't talk about any problems that Facebook might have had in connection with the use of the Libra trademark.

Topic: Ahead of the launch, Libra changed its name - page 2. (Read 666 times)