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April 26 is Alien Day
Alien Day is an annual promotional event dedicated to the Alien franchise, held on April 26. It is officially organised and promoted by 20th Century Fox. The date is a reference to the moon on which Aliens is set — April 26, 4/26, LV-426.
The event typically involves a multitude of special releases, including novels, comic books, video games, clothing and collectables. As well as physical releases, the day is marked by exclusive announcements, trivia competitions and the return of the classic films in the Alien franchise to theaters around the world. Fox ran the first Alien Day in 2016, additionally marking the 30th anniversary of the release of Aliens, while a second event ran in 2017
The annual 20th Century Fox event was in fact preceded by a one-off "Aliens Day" event organised by Dark Horse Comics in 2009, celebrating the relaunch of its Aliens comics line after a ten-year hiatus. This original event was held on May 25, 2009, exactly 30 years to the day since the original theatrical release of Alien in 1979. As part of the event, Dark Horse released a special variant of Free Comic Book Day: Aliens/Predator, featuring alternate Aliens cover artwork by Chris Warner. The company also published a special double-sided flip poster featuring the cover artwork from the first issues of the 2009 limited series Aliens: More Than Human and Predator: Prey to the Heavens, by Zach Howard and Brad Anderson (Aliens) and Raymond Swanland (Predator).
Following this one-off marketing promotion, the current incarnation of the event, officially titled Alien Day and now orchestrated by Fox, was first held on April 26, 2016. Similarly to Dark Horse's 2009 event, the year marked the 30th anniversary of the release of an Alien movie to theaters — in this case, Alien's sequel, Aliens. As part of the event, Fox teamed up with a number of licensing partners to produce a multitude of special releases, "showcasing everything from unique apparel to exclusive comic books to high-end collectables". In response to the official announcement of the 2016 event, Jeffrey Godsick, President of 20th Century Fox Consumer Products, stated: "The Alien franchise holds a special place not only within the universe of Fox but with movie enthusiasts across the galaxy."