Maybe im completely clueless, but consider me a litmus test for "the general public".
Looking at the banner you posted on Page 1 of this thread leaves me scratching my head.
How does this promote Bitcoin?
If I was my 52 year old Aunt, I would see that banner and it would make absolutely no sense to me. At least as far as the "B" in the middle.
The QR code is blocked by a helmet so its not usable to send money to right?
The text above and below it ... shutting down peyton manning - makes no sense to me either.
Seems like a fail on numerous levels as far as doing *anything* to promote Bitcoin.
Could have done something way more creative / interesting / fun with a Bitcoin banner at the superbowl.
Something that people with zero Bitcoin awareness would react to.
For example: The college kid saying "Hey Mom send money" <--- brilliant.
This banner? Makes no sense to me.
I guess having five threads dedicated to garnering design elements for this epic banner wasn't enough.
For those wondering WFT this banner represents besides just filling a quest to get anything Bitcoin related broadcast during the Super Bowl for the first time without having to pay millions of dollars for advertising, I present the following:
Where the QR-Code and Google tiny URL link to: http://www.overstock.com/search?keywords=seattle+seahawks&SearchType=Header
This is why: http://www.coindesk.com/overstock-ceo-holds-millions-bitcoin/
Why did I select Richard Sherman?: https://www.facebook.com/RichardShermanFanPage/posts/1444165912468032?stream_ref=10
Why was the top line used?: http://www.nfl.com/superbowl/story/0ap2000000317035/article/richard-sherman-perfect-as-the-face-of-super-bowl-xlviii
Why was "Shut Down" incorporated (one example of many): http://www.mercurynews.com/sports/ci_25008892/richard-sherman-and-great-trash-talk-debate
And why this: http://sports.yahoo.com/blogs/nfl-shutdown-corner/richard-sherman-beats-tom-brady-taunts-pats-u-104646336--nfl.html
On to the other symbolisms/elements incorporated, mainly gleaned from http://store.richardsherman25.com/
Richard Sherman's iconic phrase.
Inspiring the overall color scheme. Note the bleeding aspect, of which was cleverly incorporated into the banner design.
Associated mainly with Richard Sherman.
Look familiar?
I even incorporated RS' logo: http://www.amazon.com/Richard-Sherman-Seattle-Seahawks-Hoodie/dp/B00HES1G0Y
Ergo, a lot of thought went into the final design, and hope the above illustrates that thought process.
Finally, Google search images with [richard sherman xlviii banner] (no brackets) and see what's number one.
~TMIBTCITW