Of course it's conceivable that one person is creating many accounts on Amazon and Purse to buy the cards. Conceivable, but not parsimonious. I understand it takes time for credit card fraud to show up, but it should not have taken 3 months. And we're still just assuming card fraud - Amazon won't say anything.
I understand it's easy enough for folks to second-guess, especially in hindsight. Keep in mind that when the question of risk came up originally it was raised as a possibility, not proven as the sole possibility. The coindesk article did a good job of portraying Purse as a service for casual investors seeking some bitcoin to buy in without the bother or difficulty of getting bank accounts and doing verification steps, etc. Given the general slide in BTC pricing it was easy for me to imagine people remembering a price of $700 for bitcoin a week earlier, seeing a listing for bitcoin at $750 on Purse (marked up from $600 it had slid to in the interim), and making a legit purchase. My point is simply that fraud was raised as a possibility, not proved as the only source of Purse transactions.
I took what steps I could to mitigate this risk, with the gradual buildup in time being a key step. That's my concern over Amazon's slow response and non-notifications when it did act. I guess I just should have taken it slower.
The one other time I've suffered a significant theft loss was a few years ago when I sold a 30' camping trailer to a young man in the construction industry. He paid $4,000 of the $10,000 purchase price up front, but then after a couple monthly payments he vanished leaving me out $5,000. My attempts to trace his nomadic path were fruitless. (Closest I came was talking to a former landlady who told me "If you find him, let me know. I am trying to serve papers to him myself for property damage!") I still have title to the trailer, so it's conceivable that at some point he'll sell it, and then the subsequent purchaser will discover I have the title. Would it be fair to him at that point to demand an extra $5,000 or I'm confiscating the property he paid for?
Several posters here seem to suggest I'd have that legal right, but it doesn't sit right with me at all. Emotionally I wrote off the loss a long time ago. Unless I found evidence the buyer was conspiring with some knowledge to take advantage of the situation I'd not burden them with any ugly surprises.
At any rate, I see my funds have cleared in paypal this morning. I'm refunding AH because it looks like Amazon's a dead end. And Tigerdirect and NewEgg will be seeing more business from me in the future (especially the former given they accept BTC.) It's not a revenge thing - it's more a visceral fear/distrust thing. How can I ever trust Amazon given how they handled this?