But do you really want to spend 2 million dollars to get new users in this way?
LOL, I can see that you are also surprised? The money involved in the airdrop is ridiculously high but I think it will attract users massively which is also good. So, the strategy is not entirely ridiculous.
The team has a better understanding of why they decided to utilise such an amount for promoting the exchange. I guess this is the last major airdrop till the end of the tokensales. Obviously, it would lead to an increase in the registrations and most likely increase the users of the platform
The budget for the airdrop is indeed very huge, but I'm of the opinion that it would pay up, due to the increase awareness which it has created and the participation of individuals was glorious. Promotions like this creates a multiplier effect whose potential is unquantifiable.