Many coins offered have some sort technological reason they are valued at, something that furthers the engineering side of the equation. For our coin we are focused entirely on the social side, getting more people on board and helping people wrap their minds around the technology so they can approach it from an educated standpoint. It's not something that has an easy numerical value. We do believe that through continued effort our coin will continue to have value as a result of that effort. Development is continuing both for new tools and promotions.
We've been discussing this point on and off (which is why it took a bit to get back to you) and we have plenty of ideas. But, we need to proceed carefully because our real focus is on outreach and education and we don't want to mar that with a misguided attempt to drive up the coin's value artificially. We'd much prefer that process to happen organically so that is how we will proceed for the time being. This is a work in progress and we will revisit this decision later as we continue to work with the community. We are all in this together and we want to ensure our users are gaining value for what they are doing.
I hope that answers your question, its an important one and I'm really glad you asked.