Valid points Storm. I think it will be in our best interests to ensure that any 'green' talk is kept as a positive for BC and not, as you put it, a smear campaign against BTC.
As for the multipool.. as long as their are PoW coins there will always be miners. The larger are multipool the faster energy efficient BC takes over. The multipool can very easily be seen as a tool that allows us to bring the crypto community towards energy efficiency even faster.
Yeah, it's all about how the campaign is framed. This is coming from a very professional PR firm so I doubt it will have a negative tone to it.
I think the miner issue is pretty simple: I doubt there is one single card that would not be mining somewhere else if BlackCoin multipools did not exist. Miners gonna mine. 24/7.