I can't agree more.
I always love projects reach soft cap not hard cap. Market cap is the most important thing for me and i always choose it to be lower at start.
But doesn't it mean the development of the project is slowed down if raised amount is lower than hardcap? Probably still depends on how much is raised, but still.
From my perspective, most icos are very ambitious with the targeted amounts of funds raised. Even if they don’t get all that they are aiming for, it is likely that they can continue on with the project
the soft/hard cap discussion is old and neverending. some projects get it right some not. it depends on the team really. it's good to have a clear number that you intend to raise.