Our CEO quoted regarding the Bitcoin price “Currency has to be spendable and not looked at solely as an investment. When the value of Bitcoin is expected to hit $1M by 2020, it is difficult for the holder to rationalize spending BTC for micropayments when most are aware of the $82M pizza order in 2010. To accelerate this adoption, we need Bitcoin to hit $1M, so that people start spending it! In all seriousness, until Bitcoin reaches a level where people are comfortable selling, we will always struggle with mass adoption. In the meantime, it is imperative for stablecoins to create a decentralized ecosystem that provides users true value stability and liquidity. This way, when mass adoption hits, we are ready to start exchanging ALL the fiat for crypto.
For early adopters, mining provides a great way to get into the space and acts as a quasi rewards program. Performing simple mining tasks and earning BTC that one can spend is an incentive. Once Bitcoin stopped being able to be mined on a laptop, the field of those earning rewards from the
ecosystem shrunk, thereby reducing the onboarding rate.
Now, in most instances, users have to purchase cryptocurrency using a fiat exchange. Centralized exchanges started by providing users free BTC for creating accounts with referral programs. This was done to encourage others to get in on the Bitcoin rush. This excitement helped drive the price of BTC to
$20,000; however, full mass adoption will require more staying power, which includes additional long term valuable rewards like mining. To reignite the rocket to mass adoption, we need brands to create true partnerships with the blockchain space. Creating gateways through decentralized stablecoins carrying rewards similar to branded credit cards do now is one way to move forward. When these brands decide to partner and focus on the payment solutions of the future, we will truly be on the path to mass adoption.”
Source:
https://cryptoradar.org/4-ways-to-accelerate-business-adoption-of-bitcoin/