It's a nice project, but I think that if its this low its because its hard for investors to understand where the value comes from. BTC is a decentralized transparent ledger that can serves as a store of value, its simple (well kinda). XMR is anonymous cash, its simple too.
But factom? the right to store data on the blockchain? what do I do with that? Its a business coin. I wonder if its going to get used, maybe it is already?
Counter argument is ETH... I've no idea how to explain what it is or what it does but its super high!
Anyway, I bought some because I had good feelings about it.
Factom and bitcoin / ether cannot be compared.
Bitcoin is a coin used to make some transaction, to transfert / store value, it has value because there is a limited number of coin a inflation is getting lower every 4 years (halving).
Ethereum has the same basic properties as bitcoin but on top of that you can do smart contract for insurrance / gambling, etc...you can store value (ETH) in these smart contract and you need ether to buy gas and execute the contract.
As there is plenty of DAPPS develloping on ethereum it seems that the gas usage will increase overtime so we can think that the price of ether as well.
FACTOM is completely different, it has never been intended to be a currency and actually needs bitcoin / ethereum to work, people can timestamp data and it is really valuable as with IOT / smart cities etc... the needs for data will increase and FACTOM can make all these timestamp at a very low cost.
Everytime a data is stored using FACTOM, some factoids are burnt so if it is massively used by the industry, the supply will decrease so the price could skyrocket.
Hope it can help you