It' good to know that Fair ninja offers a loyalty program for frequent users, such as giving rewards.
having a reward program somehow encourages customer to continue using a company service, this has been applied in airline industries wherein more frequent flyer get more points and was able to accumulate enough points to use it to buy for an airfare ticket.
I totally agree with you. People now are being magnetized of what they can get for FREE. By using Reward System, they can get something for free after several transactions they made. Their reason why they love rewards is that it is better than nothing. Rewards also include freebies, discounts, and Rebates. This is what they call as the Loyalty program.