By creating our own digital currency and eliminating much of the spending bloat of traditional sportsbooks, such as payment processors and brick and mortar overhead, we are able to offer bettors more equitable odds. There's a reason sportsbooks are synonymous with printing money, and its certainly not because they offer fair pricing to bettors. Our primary goal is to improve conditions for sports bettors and create a platform we ourselves would be excited to use. We also believe that individuals will have stronger purchasing power through use of the FansUnite token. Our incentives are also aligned with that of our token holders. It is in our best interest, from our individual perspective and that of the platform, for our token's purchasing power to increase.
The main reasons why we feel a need to create our own token are to ensure the incentives of our development team, ourselves, and our partners are aligned with our token holders. We can't really significantly affect the price of Ether, for example, but we can increase the purchasing power of our tokens by driving demand for it. The use of our own token will also, hopefully, help foster a sense of community and pride amongst token holders. If you are a token holder, and have an interest in the value of such token, hopefully you will help that token appreciate in value, as you are incentivized to do so with an increase in your purchasing power. Further, as you've pointed out, we do need our token to store capital and help fund this project.
The other major reason we are able to offer such low margins is that we do not have to get annual revenue of 2 billion a year as some of the existing sportsbooks do (William Hill, Bet365, etc.). We just want to cover operating costs. Our real value will come from demand for the token and the resultant appreciation of purchasing power. So, we do not need to charge 5% margins to try and create as much profit as possible.
Great answer, it seems like you guys are doing everything in your power to cut margins razor thin.
The token value going up is an awesome way to accumulate value without taking it directly out of customers pockets.