Probably, the merchant must issue his coupons with a certain period of validity. After that unused coupons will be automatically destroyed. In any case, if a merchant destroys coupons that someone bought, this can negatively affect the reputation of this merchant.
I still think all possible scenarios must be analyzed. One mistake by a brand can affect a complete consortium. It may not be possible to destroy the coupons in that situation. But I guess it was the same with Air Miles, which branched beyond travel.
And Air Miles also destroyed coupons by the way
In 2016, as the deadline for redeeming points came closer, the media began to report on Canadian collectors struggling to redeem their points, frustrations with customer service, accusations that reward offers were being manipulated to discourage redemptions and that merchandise was being hidden from some customers.
I don't know if the Gatcoin platform can prevent merchants from manipulation like described above, since Gatcoins plans to make it easy to destroy and modify tokens. Maybe it is possible to implement certain parameters or conditions for the destruction of tokens.
Yes, it's probably a good option. But I think that such cases of destruction of coupons, which are already being bought and sold, will be rare. After all, the merchant is not interested in acquiring a negative reputation. And will destroy coupons only in cases of extreme necessity.
