The token will start from there but it will not stop , In the whitepaper there is a whole part on how the token will expand they even mentioned the cities on which they are planing expand . 2018 ( Shanghai, Beijing, Shenzhen,Tokyo, Seoul, Singapore, San Francisco ) , 2019 ( Los Angeles, New York,London, Berlin, Stockholm, Paris ) , 2020 (Moscow, Sao Paulo, Milan, Dubai, Jakarta, Manila, Bangalore, Sydney ) . So basically they are planning to expand in most of major cities .
Hope they will succeed. The business model is good, ICO funds will fuel the expansion, innovaions will attract early adopters.