Customers who collect loyalty points can redeem their points when they want to receive the rewards of their choice, they can exchange for example their travel points by plane against the points of their sports club
And for any other token from any store inside the platform's exchange, discounts for meat instead of a shirt, or a pizza, this is so much better than just received a discount on some products and never use it because you don't want it, that will make the store save money, but it defeats the purpose of a discount, which is to attract clients, but by giving tokens that can be traded for other kinds of discounts or points, that will make people go buy something just to get some tokens and get the reward they want, a win-win for all
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