Topic: [ANN] Gemstra - The Future of Influencer Commerce - page 10. (Read 19173 times)

Gemstra’s mission is to make social selling accessible and awesome for everyone. Social selling,
traditionally called “direct selling”, utilizes multi-level selling models that rewards people (called “Sellers”
in the Gemstra ecosystem) for influencing sales through promoting brands to their social network.
Social selling is a large and growing industry, yet it is extremely captive and mostly unavailable to the
broader retail market.

Gemstra is leveling the playing field in the social selling market by empowering the often overlooked people who do the majority of the legwork, the sellers. Sellers, or brand ambassadors, in social selling are the people who are passionate about a brand, and leverage their own social networks to sell the product. Up until now, they haven’t always been given a fair deal. They have traditionally operated at the mercy of large companies that control them.

At the time of this writing, brands tout omni-channel business models - but are there really omni-channel
opportunities? Amazon has shuttered traditional brick and mortar retail. The wholesale channel is dying. Brands are
able to sell directly to consumers through ecommerce, yet traffic depends entirely on a handful of public
companies like Google (Adwords), Facebook (Marketing), or Microsoft (Bing). Online marketing costs rise faster
than the consumer price index, so brands are paying more, collecting the same, and making less.

Social selling, historically referred to as “direct selling”, is a $180 billion worldwide industry growing at 10% per
year. The social selling model gives the role of marketing and selling to influencers, loyalists, and entrepreneurs
who are passionate about the brand. More importantly, social selling redistributes consumer profits to the people
who actually use the products and generates equity for the brands that engage it. The rise of social media and the
expansion of the gig economy have fostered explosive growth for social selling. Yet this growth is centralized and
relegated to a handful of monoliths.

Hoping this will help...  Gemstra Boutiques is the first social selling marketplace in existence - Think of it as a decentralized and democratized Amazon meets Amway - giving all retail brands the ability to participate in social selling.  (Especially important as global retail faces consolidation and brands need more sales channels)  The $180Bn social selling industry has been walled off from broader retail and dominated by an oligarchy.  We are building an ecosystem that unlocks social selling for the $24 Trillion retail market to crossover to social selling without disrupting existing sales channels.  What makes us unique is that we have a live business that went from 0 to over $5MM in less than a year.  So - we don’t just have a MVP - we have a viable organically.

There is a Merchant layer in the blockchain infrastructure that allows brands and retailers to build their own version of Gemstra Boutiques. (A bit more complex and stay tuned for an AMA for deep dive)

Cheers, Jay Cheng ceo @gemstra

Same situation here,i have been trying to get my head around this.I'm wondering if it is similar to Amazon,Alibaba etc but with their cryptocurrency. I hope the team explains it better

This project is one of the most promising projects. There is a prospect for the growth of the project in the present and future. Moving in this direction the project team, administration and investors undoubtedly expects success.

project is becoming more popular.. the group has increased exponentially.. signs of a good management and a good future ahead

A big interesting project that everyone was waiting for. And I'm happy to say that it will be very successful. The company and its team did a very good job, they did not sit idly by. The technology is quite unusual, but very promising and gives hope that it will be one of the best companies in which I have ever participated. Join friends, do not waste time

An amazing project! I really like the community in the project. A project without drawbacks, everything is well-thought-out and environmentalist...
I would like to see the development plans of the project a hint of the real business which will demand the coin.

Of course, Astra is a strong project, especially it is worth noting the decision to democratize the model to promote equality between sellers, retailers and brands!

I think this will generate a lot of investors because with the concept and good team will make a lot of interested investors, good luck I support you always, for team do not tired to continue to promote this project so that many people will know and join together, good job friend.

Good afternoon.
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