When the task at hand is more than the available man power, it becomes very important to employ more members for effective and swift operations.
That is the plan. When they reach the softcap, new employees are hired and the marketing campaigns started to get more users on the platform.
They also want to improve the usability of the homepage, for this they will also spend money of the ICO.
The more money they earn, the faster the platform can grow
yeah it's in their road map that as soon as the ICO ends they are hiring additional staff to their team:
Expansion of the Team. 05.2018