do YOU have a marketing plan other than hiring some "marketing personnel"? (which is not a plan)
As you notice from the already successful ICO, we do have a marketing plan at this point we're adhering to.
Although crypto funding is loose it's not that loose to be successful without moderately functional marketing. Our team is doing marketing daily to achieve our funding target, which so far is progressing perfectly according to plan.
Heat Ledger Ltd's main focus is not pumping up the HEAT token. It's main focus is doing business by producing outstanding blockchain based products for customers. I understand this may not be immediately obvious as it's somewhat of an unusual setup.
Through that business, the HEAT token will appreciate in value as a
side effect, as it should.
Successful proper businesses have a marketing team. So will Heat Ledger Ltd. The current team doing the ICO is very limited in resources. But it works nicely!
I think you need online tutorials about your tech and use cases.
Yes there will be many use cases explained inside out and many of them implemented by the company on the HEAT chain itself.
We the investors can be the marketers.
That's fully appropriate
But it's not required in full strength, as the company has a business model that doesn't rely on community activity as much as many other crypto projects.
Also to plow the fiels of investors for their skill sets - some maybe marketers and online off line advertisers.
Usually the number of useful candidates from within the investors is very limited. Most stakeholders prefer to stand on the sides - which is justifiable as after all they've input their part with the money. Let's see how it goes this time!
From the ICO this will be a tight team i assume and so we can get a slack and online co ordination to a high standard of productivity.
Tight team, as in meaning highly effective and with little waste? Definitely, as we already are. To coordinate things further HEAT will have an exceptionally functional forum with some extra perks available this month.