How Jambo Decentralized Advertising Technology Impacts Advertisers and Users?
Jambo, a decentralized advertising platform has much to offer to the crypto world, as it opens up many investment avenues through the timely distribution of relevant
information. First, Jambo’s advertising technology overcomes the major problems existing in the traditional market system.
Market potentialAs a result of a better advertisement environment, the market becomes receptive. Some of the major problems which Jambo overcomes include:
Loss of trust: Many advertisers and users lose trust in traditional advertising agencies because of rampant cheating and abuse of personal data.
For example, some advertising agencies collect users’ confidential information and use it for their benefit.
With Jambo, users are only identified using digital identity rather than personal data.
High advertising costs: Most traditional advertising companies charge very high advertising cost.
Blockchain based advertising has lower costs than the traditional system.
For instance, Jambo uses the bidding system, which lowers the associated advertisement costs, yet delivers high traffic.
Traffic fraud prevention: There are no traffic frauds with Jambo advertising protocol.
This is because there is multi-party collaboration through the consensus system.
Advertisers use a distributed system to review every advertisement or impression. Thus, an advertiser can only pay for effective traffic.
Infringement of privacy: Unlike the traditional advertising system which leaks personal data, the blockchain based advertising system enhances data security through the
encryption process. This protocol enables users to select the people who should access their information.
False traffic: One of the greatest challenges bedevilling the traditional web-based advertising is false traffic.
As a result, advertisers end up paying for non-existing traffic.
On the other hand, with Jambo’s protocol advertisers benefit from the advertisement process as real traffic is involved.
More interestingly, the advertisers can easily monitor and verify the number of advertisement clicks and follow up activities.
As a result, this leads to a credible information sharing system among advertisers, users and media.
Data integration: Blockchain-based advertising which Jambo offers is highly integrated.
This is because the protocol connects various chains and support systems.
Thus it integrates the data for the entire society into a complex yet simple to use information network.
Also, it becomes simple for marketers to compile customer profiles using digital identities.
In addition, the blockchain system shares customer profiles, eliminating the problem of redundant information and data silos.
Incentive system: The incentive system which blockchain advertising provides, enables users to willingly participate. In some cases, consumers sell their data to advertisers.
Application of the Jambo technology in real-lifeThere is no question that the Jambo platform creates a new advertising landscape that promotes information sharing.
Both the advertisers and users benefit in the process.
This is because advertisers are able to pass on their information to the expected recipients, while the users benefit from the products and services they discover.
User informationThe traditional advertisement system enables users to access information about products and services through web pop-ups and communities on various platforms such as
telegram, Facebook and Reddit. However, there are several problems such as traffic frauds, infringement of privacy and inaccurate information.
On the other hand, Jambo overcomes these challenges, among others. For example, it ensures that the correct information gets to the right audience.
It achieves this in several ways:Semantic analysis contract: The protocol analyses the needs of advertisers and matches them with the most suitable advertising channels.
This is so because advertisers target suitable end-users based on specific digital identities.
The system identifies the people who use search engines, social networks and portals and targets them.
Smart matching contractThis ensures that the information gets to the people who mostly desire it, based on their activities on the different social networks and other platforms.
In the end, there are positive follow up activities such as purchase of products or services.
Basically, advertisers achieve their conversion targets through Jambo’s integration of data silos.
Security audit contract: This system discourages click farming as it deducts a sum from the security deposit made by the associated advertising channels.
As a result, there will be real value for the advertisers’ money.
Jambo explores various portalsAs we discussed above, Jambo’s advertising protocol, using the smart contracts connects providers of products and services with those demanding them.
Jambo will capture a greater advertising market than before, using its wallet, gaming, social media, finance and other decentralized applications (Dapp).
With this technology, advertisers can choose the form of advertising they want, through Jambo’s advertising platform.
This is simple because they can view the coverage area and play times, in case of games.
ConclusionThe truth is that Jambo advertising technology is an industry game-changer, as it results in greater value for advertisers than when using the traditional system.
On the other hand, the users get accurate information, as it is verified and approved by the blockchain community.
Breaking the value island of advertising industry,JAMBO joins Polkadot ecologyDue to the lack of mutual trust among stakeholders in the traditional advertising industry, there are some non value parts, such as advertising verification, data monitoring,
and advertising interception.
The high trust cost leads to the transfer of interests of all parties.
On the one hand, advertisers have high user acquisition costs. ; On the other hand, small and medium-sized media have no way of parrying the monopoly of large enterprises;
at the same time, users are disturbed by advertisements and the user experience is poor.
Blockchain technology can solve some of the traditional integrity problems, but there are isolated islands of value between chains, and smooth interaction cannot be achieved.
The current disadvantages of distributed blockchain traffic are very obvious. In the past, due to the lack of technical support and closed-loop design of traffic, not only the
effective increment of blockchain traffic could not be opened smoothly, but also the vast majority of the stock traffic could not be imported into the blockchain target projects,
causing ecological development to become scattered and disorderly.
We use Substrate to build our own application chain.
Polkadot plus Substrate can meet all the five basic requirements. Modular functions are the biggest highlight of Substrate.
As long as you use Substrate to develop a blockchain, you will enjoy the loosely coupled modules. The following figure shows the division of modules by Substrate.
The interoperability of data and assets requires the use of Polkadot’s functions.
As we can see from the Polkadot architecture diagram, as long as we are connected to the Polkadot slot, the validator node of the relay chain can verify the data and assets to
open up with other parachains connected to the slot.
Of course, we can also communicate with the existing main blockchain through the connection bridge.
This connectivity solution can also be expanded through the second-layer relay chain.
Transaction also requires scalability for an application.
When a parachain cannot support the transaction of a certain application chain, new parachains can be used to continuously expand the transaction.
Therefore, in the ecology of Polkadot plus the rapid development of Substrate, developers can easily meet the ever-expanding demand.
Of course, when a relay chain cannot meet the demand, multi-layer relays can also be used to continuously expand the number of parachains.
Substrate’s framework is naturally friendly to governance.
The biggest problem of blockchain development so far is the source of credit. Blockchain is said naturally trustworthy, which is correct to a certain extent.
It is indeed verifiable, If, like Ethereum, it cannot be changed once the contract is released. As long as it is verifiable, it is trustworthy.
No one needs to trust the person who issued the contract because they can verify it themselves.
However, the problem is that the contract cannot be iteratively upgraded.
Blockchain products that have been launched definitely evolve iteratively, and iterative upgrades should be realized.
As a launched application chain service, the system certainly needs to achieve the characteristics of iterative upgrade.
However, by doing so, it needs to solve the problem of trust and disallow unauthorized upgrade by the developer.
It is absolutely a bad idea if we have to trust the developer unconditionally.
Upgrade requires a governance structure, which combines on-chain and off-chain governance, so that the application chain can iteratively adapt to market development needs.
Every developer needs to consider on-demand security distribution.
The cost of absolute security is high. Relative security is good enough for application chains in certain scenarios.
The security of the Polkadot ecosystem can be provided through its own consensus mechanism, or provided through Polkadot’s consensus mechanism.
After access to the slot, you do not need to maintain the verification node by yourself, which enables you to focus on application and function realization.
Jambo Becomes the First Blockchain Ad-Tech FirmIn a world where every industry is making moves with decentralized technology, Jambo, a blockchain-based advertising firm has become the leading advertising player for a
transparent and credible decentralized advertising solution.
Jambo employs Polkadot technology and offers a secure, trusted and transparent advertising service which overcomes the problems of traditional advertising such as false
traffic.
The key difference is that the Jambo has the ability to thoroughly analyse the habits of customers and distribute promotional ads accordingly, through various databases,
thereby creating a large market. Without doubt, there is a multi-chain sharing of data.
How it worksBasically, the Jambo technology queries, verifies and authenticates data silos in order to match with available advertisement material.
This matching enables the advertising content to reach the right target at the right time.
Since the distribution of the promotional ads works with oracles, the system offers relevant rewards in return for their services.
It is important to note that the oracles connect the on-chain and the off-chain, resulting in a wide distribution of the advertisement material.
The missionJambo has a clear mission, to enhance security, transparency and trust in its digital advertising environment.
It achieves this through effective maintenance and auditing of the transaction ledger. In the same vein, it aims to expand the decentralized advertising sector so that many
individuals and institutional players benefit.
The basis for this expansion and credibility is interoperability, in the manner of Polkadot where multiple chains connect to the main relaying one.
Therefore, Jambo uses para-chains or substrates to communicate important messages- promotional material.
It is clear that Jambo will break the record by being the best blockchain-based advertising hub, as it connects different advertising chains, making the database transparent,
credible and reliable. Within this technology it achieves high efficiency in digital advertisement.
More impressively, Jambo’s high traffic decentralized data applications enable users to analyze the information in a more objective way than they do with traditional digital
advertising platforms.
As a result, users can easily identify false and accurate information, hence being able to make informed decisions.
How do users benefit from Jambo’s decentralized advertising service?The technology opens up new avenues in the advertising industry. In the end, it results in the following:
Individuals and institutions participate in advertising using blockchain technology, which increases security and transparency.
The industry is able to use high traffic applications, thereby increasing the reach to the audience.
Development teams develop large reference traffic matrix systems which boost business performance and revenue generation.
And expansion of traffic circles in different industries and communities.
The decentralized advertising systemThe Jambo platform is at the centre of the advertising web. This is because advertisers post their promotional material on this site.
The affiliated advertising producers bid on the presented promotional ads.
This results in a bidding winner who, therefore, produces the required advertising content in a suitable form which includes web pages, videos, Infographics, memes, AR, VR
and videos, among others.
Once the advertising material is ready, the advertiser creates an advertising plan.
And, if the cost is established and accepted, the advertising content is uploaded on the platform, ready for broadcasting.
The next step is for the blockchain client to verify the uploaded content as legal and suitable.
If verified and approved, the transaction gets in a queue pending distribution.It is also important to understand that the entire network vets and verifies the content.
As a result, no bad content passes through the system.
Thereafter, the system encrypts the piece of advertising content, generating hash index and merkle root, in the process.
In the end, the system uses the advertiser’s delivery plan, metadata and content hash index to generate the advertising smart contract.
Once that is done, the protocol adds the advertising smart contract into the next block, resulting in an instant broadcasting of the promotional ad to the whole network.
Thereafter, the oracle performs the search.
How the system reaches the perfect audienceThe next interesting point is how the system selects the best audience.
When the people watch the ads, the advertising engine collects their digital identity, in terms of media attributes.
As a result, the engine presents the most suitable ads to viewing individuals.
More importantly, the protocol collects the follow up data for participating users.
It collects data on the action each individual, based on his/her digital identity, does later such as clicking the link or they keep watching the same ads.
As a result, Jambo’s protocol helps to eliminate the problem of false traffic, rampant in the traditional advertising industry.
In a nutshell, Jambo brings a new advertising environment, which promotes transparency and trust.
It also leads to efficiency and openness. With Jambo, the advertising field can never be the same.