It is not so much marketing as it is about having a dependable image.
The events that transpired before the snapshot of the fork has crushed any goodwill HUSH had left. Their reputation was already frail after previous such situations.
Let us see if they can rebuild trust.
I see dukeleto is now embedded in Komodo community, and jl777 is solidly behind Hush and BTCH as an advisor and supporter of both projects. That's enough goodwill for me.
Crypto is going down two paths now,
The original path where privacy and autonomy and decentralisation were key features
The new path of KYC selfies to use bittrex and poloniex, accounts getting locked, Circle buying out Poloniex (which means Goldman Sachs now has a stake in polo ...)
In this new world many won't care about giving up their privacy, and they will go down the bittrex poloniex Circle path and send off their kyc selfies, and their Coinbase history to the IRS etc ... imo that's ok, some people want to stay inside the regulated sphere.
However, many like the original path, and will choose freedom to transact p2p without centralised exchanges, and with privacy, and those people will be stampeding for BarterDEX later this year, and when they do Hush and BTCH will have front row seats, and nobody will remember or care about the recent split.