Is there a plan B if you can not reach the softcap? Maybe you interrupt the ICO until the market has recovered?
Well they have four real options:
1. End the token sale and close the project (if you can’t raise the softcap you’re probably going to struggle in business as there clearly isn’t enough demand).
2. Pause token sale, continue working on development, re-start token sale when markets have picked up again.
3. Close token sale and Try to secure private funding from VC’s, angel investors, banks, etc..
4. Try to develop project with funds raised even if they are below softcap level, lower the budget, less workers, etc..
There’s a few different options most projects pick option 2 or 3 because it’s hard to give up something before it’s even started.
Of all these options, the best is 2 or 3. We all understand that it is difficult to collect on the market now, but if the project will move down the minimum amount, then initially it was planned to raise money for the idea without realizing it.
i would rather go with option 2 because option 3 might be a little bit difficult for them when you look at the current situation of the market it becomes very obvious that it gonna take a lot for anyone to invest in a crypto project