This works because you are receiving your initial USD value back in ETHCOIN's. So if you sent 10,000 ETHCOIN Tokens, presumably you'd receive an amount less than 10,000 ETHCOIN Tokens back, but the same value in terms of USD.
Therefore, we expect the price of ETHCOIIN's to increase month over month, along with our bots trading 24/7, this makes it very do-able.
To whom I will lend money?
You send ETHCOIN Tokens to the TrueUSD smart-contract reserve, which determines your daily interest %, the ETHCOIN Tokens are then utilized by Cryptolend's Trading-Bots.
Cryptolend's Trading-Bots buy & sell the top 100 crypto assets 24/7, lending ETHCOIN Tokens provides more liquidity for the bots.