Unfortunately they might if what I am thinking it's true. But as I mentioned before, long term this project should be all right.
One things certainly learned with mth is that I've never done an ico before, will never will. Only regret is to have bought this item Ken triple the price than now, but it learned a lot...
I know its painful for ICO investors and i totally blame Monetha for this spectacular fall. They instantly gave an impression after ICO - "Ohh God !! we somehow raised $37 million now lets find out how to start work". Monetha was so technically under-prepared but credit to them they still managed to raise loads of money.
i am not sure what Monetha is currently thinking but any more negative publicity from now on will impact their hunt for Big Merchants. If market starts talking all shit about you then guys like FairBank & Eric won't be able to help.
Well the fact if that merchant look at the balance sheet of monetha (the company) , not the market cap of the token itself. The equity (or whatever an ico is called in the accounting books) stays in the balance sheet at cost, while the value of the tokens itself is something not registered in the books of monetha.
So yes and no, the value of the token will not necessarily affect the customer finding process.
That's what I failed to recognize before. But I know now.
Luckily I did not ico (and after this lesson, never will), still I used some eth on etherdelta too much ahead of time to get a bag of mth. I could have waited...