Liquidity is always been an issue for most tokens but I think this problem will be solve if the project will prove to be useful for cryptocurrency holders. Once the token becomes valuable for holders, liquidity will solve.
You are wrong. The main problem with all these ICOs and so called projects are that they fail to deliver... They ask money for merely ideas from a group of teenagers.
You need a have a working product. Your product must be usable, meaning that people should have already started using this product in real life and at last, you should have agreed with compaines that are willing to use your product... Check the project on my signature for a project that have these.