Dear Monetha,
I'll write this from my professional perspective as your investor and hope that you read and take this seriously. I am over 40+, working in a very reputable company as a financial advisor, and I have a large amount of MTH investment, you can be 100% sure that I want you to succeed in your project.
Recent events proved that you indeed need a
PR expert or
Community Manager or a position that combines both positions. Your lack of confidence in this area is easily understandable and scaring the real investors (whales). You cannot have just one guy (Justas) as face of the company and expect him to reply all posts in forums, reddit, twitter, slack whatever channel you use to communicate with your investors. He does not have enough time, and it's unnecessary to put him under such pressure.
Image is everything to a company. Your image shows how serious you are, how professional you are and sticks with you for the rest of the company's lifecycle. If your image do not follow your vision, you fail, period. I can give you few examples. I have recently seen companies like KOMODO, GOLEM etc. hyped that they will announce some big news, and when the time comes they announced this with T-shirts and blue jeans to people who has spent millions of dollars to their project. This is an insult to investors and immediately create disappointment, first thing that comes to your mind is "Did I just invested 100k USD to this bunch of school kids?".
News should deliver what is hyped, and should be made in that fashion and with serious PR preparation. I'm not saying you need disco lights etc, but at least put on a suit for gods sake. You can however, make a combination of professional / amateur spirit. LISK is very good at this, you can check their communication channels and see how to look amateurish and professional at the same time, their PR, marketing and community support is at top level right now.
Your reddit channel is literally dead, a video per week is not enough to keep the community alive. It consumes your time to prepare & edit that video, and it looks fake to mention normal news like legal / cash-out as a "milestone". For example you post here a picture that you meet your financial advisor. Serious investor does not give a sh.t about who you meet. Paolo Rebuffo is already part of the team. Why suddenly this is news that you met him?
Do not create fake-hype just to post something, if you create fake-hype, you just keep disappointing serious investors.
Instead of Justas posting "Be careful about FUD" type of video, your community manager should come to forums, answer all accusations, take a professional stance (without deleting any posts or abusing his moderatory powers), answer all questions in a calm manner and create confidence among the community. Same person should also be involved in daily discussions of reddit / slack whatever channel you choose, create content (not videos, but project related interesting content) or can be even a simple post like "how are you today?" just to ensure that you do care about your community and interested to be involved in daily conversations to demonstrate that you are active and socially engaged.
Justas, my friend. You cannot avoid your past. It will haunt you, it will come after you year after year. Every now and then somebody will post your past, even if they are from 2012 (5 years ago), you cannot control this by deleting posts, or banning users or any other moderatory way.
This creates more FUD then people who post them to hurt your image. Because it creates an impression that you try to hide something, and people usually hate this type of behavior.
Unfortunately today's internet is full of people's lifes who posted sh.t content just to pick few more girls, forgetting that in the future when you start a professional career and especially if you are the front guy of a serious company, this will come back haunt you. The sooner you accept this, the better. Admit that you posted sh.t to social media in the past, and manage that problem in a professional way.
You have to face your past with dignity, humor and acceptance.
Just tell them that you were a DJ, and it was fun times, and you were young, that you learned from those experiences, and now you are a different man. Believe me if you do not accept it,
it will haunt you and Monetha forever and you cannot control this in a forceful way. You cannot ban people, or delete posts, that is a dictatory way of handling a problem, and usually people hate this. Instead, reply them with humor "yes I did those content, but it was long ago, but do not expect more of those after Monetha
" something positive like this, in a humorous fun way. Then, noone will be able to hurt you or Monetha's image, and it will even create positive effect that people will enjoy seeing how you handle the pressure with calm / fun attitude.
You should not have one guy (Justas) as your front man. Sure, Justas can make presentations etc. but pick a team member each time you post a video also introducing them one by one to the public. Get the the big guys on screen (advisors) to sit with you and be there to support the image of the company. Make sure that you are not a "school boy" company and some veteran older members are there to help build the image.
Do not post something you will do in December (Dubai). That gives impression that you will not do anything important in short term, and telling people to wait. People will not wait, they will sell-off and move to other projects. In crpyto world, 3 months mean a lot. Again, I consider this as fake-hype. I wouldn't post this as a "news" at all.
Teambuilding helps hype, if you post every now and then new team members, or saying that now we have 3x strong candidates with developer position, soon to be chosen. That builds confidence that you are improving team side. Try to pick some female employees, remember
you need females in your team for a stronger image. Also try to diversify your racial profile (black, asian, middle-east, hispanic etc.) to look like more international team. That provides the impression that you are working worldwide, have good international connections, and have good diversity of all cultures in your company.
Ok now let's assume you picked someone as a community manager / PR expert and let him / her handle forum/reddit/slack etc. Now, how to fix that terrible price? Give people what they want = Exchanges. At this very moment, no serious investor gives a sh.t about who do you meet in Switzerland or how many days you stayed, literally noone. Posting unnecessary stuff while people are waiting some important news, you just keep hurting your image.
I know it's not easy to be added to US exchanges, but why don't you switch your attention to HongKong and Singapore exchanges (forgive me if you have already done). They are not as heavily regulated as US, and still provide good amount of hype to community. Avoid low volume exchanges at this moment, every low volume exchange shows that you are failing in your promise and scare investors even more.
I can help you with PR / community management if you want, but only part-time and frankly you do not need a full-time position right now at these early stages of the project. I can accept MTH tokens in return, you can think it within Bounty context. Regardless, please take above suggestions into consideration and keep building your image through community engagement.
Let me write again very briefly:
* Hire a community manager or PR expert
* Forums/reddit etc. Do not ban anyone, do not delete any posts unless they are scam / phishing.
* Be calm, proactive and engaged with all conversations. Remember, calm attitude always wins
* Stop creating fake-hype or posting unnecessary stuff.
* Accept your past with humor and move on instead of trying to defend it.
* Do not leave Justas alone in image-building.