Well i do think they can if they actually get it right, the initial stage matters a lot and can either make or break the brand, the specific areas of their starting point has potentials, at least some from the Philippine attested to that when it comes to having commuters, so it's all about the team crucially planning out modalities that can sell them a lot faster
It is quite possible. especially for their type of business. they can have a hybrid approach. So since they focus on ads. there are many international brands that advertise the same product in different countries. I think this idea is quite scalable and quick one to scale too.
First of all I am confused with what their main focus is? Is their main focus the ransportation model or the advertising model. Because the first app they released was a transportation application.