Your observations are 100% correct. World Winners Network trading partners will not pay for advertisement, all we require from them is to offer exclusive discounts to our members.
However, there are many big companies like Coca Cola for example which spend significant amount of their revenue on advertisement, but at the same time they are unable to offer discounts. Once our network grows to a certain extend these type of companies will be interested in advertising on our platform and be involved in various charitable events. They will be required to pay for the ad space with WinTo tokens.