Topic: [ANN] [ITO] HoToKeN | A Gamified Online-to-Offline Economy for Emerging Asia - page 42. (Read 3172 times)

Merchants on the HotNow platform incentivize customers by paying them in HoToKeN to engage in activities like posting about the brand on social media, writing a review, trying a new product, taking photos and other value-added missions. The decentralized ledger can easily show which customers lend the business the most social momentum, and which have the healthiest velocity of tokens between their account and the stores they shop at.

How can the customer loyalty be improved by blockchain technology?

If you plan to use games to draw discounts, then how it will work? The user receives a coupon as a reward from any merchants, that they cooperate with your project, or user can win coupons only from those trades that are close to the user?

With the help of which offers your system will stimulate the interest of consumers?

Consumers are bombarded with irrelevant or location-impractical promotions, which they are learning to ignore. Asia’s population, nearly one third of the world’s 7.5 billion people, is young, social, and aspirational. And they are avid consumers of promotions. In fact, 53% of the people in Asia, especially Millennials (across income levels), seek discounts and promotions on a regular basis. Current online “hot-promotions” presented to them, however, are often irrelevant with little or no consideration to time of day, consumer demographics and preferences, and consumer location. Clearly, Data Science and LBS will become requisite for proper Marketing Operations (MO) in this environment.

Merchants are beset with significant increases in the costs of Mobile Marketing, a problem that increases as the larger social network platforms and messaging platforms exhibit oligopolistic behavior in markets without anti-monopoly protections. While large, well-established companies have the funds and capabilities to publish their own branded app, the cost of running an effective marketing campaign on established social media and messaging platforms are prohibitively expensive for small and medium-size merchants. As a result, these smaller merchants often choose to not market online.

In addition, these larger social network and messaging platforms offer limited tools for merchants to identify and target high propensity consumers at specific locations and during optimal times of the day. Even if some of these functions are available individually, most of the merchants do not have the technical capabilities to combine available functionalities into an effective tool. Even worse, mainstream platforms provide merchants with limited telemetry as to the effectiveness of such costly marketing campaigns, making it difficult for merchants to “tune” their marketing and promotional efforts. This results in an ineffective and expensive service which fails to address the needs of (thinly-capitalized) small to medium-scale retail businesses.

HotNow has solved several of these problems by integrating LBS into its platform, and creating strong statistical tools and methods to give merchants the information that they need to manage their businesses much more cost effectively.

Can you please update with the crowdsale, how much has been raised so far? How many tokens sold in total presale and crowdsale?

What problems solves HoToKeN? For which country will this be most useful?

What's your plan to insure your ICOs investors will make maximum returns after launching on exchanges

Great plans! I hope that the project will expand.

If you fund with BTC or USD, HoToKeN system will exchange it and enroll in a wallet within two days.

If we sell HTKN for a minimum amount $5 000 000 then we will finish production deploy for HTKN wallet, integrate HTKN in HotNow, achieve user critical mass in Thailand. After reaching min. $20 000 000,  we will be able to realize gamified version of HotNow, make integration of in-game advertising platform, and expand HTKN to Indonesia and Malaysia. When will be bought tokens for $50 000 00 and more, we will start integration of micro lending and expand to China, India and Japan.

After I transferred the amount to hotoken wallet, I did not see entered tokens. How long does it take for an operation?

How do you plan to distribute the funds received in the process of the ICO campaign?

This is an excellent result! I wish success to the project

Pre-Sale and Public Sale with more than USD 27.7M Committed!

Public Sale ends on March 20, 2018

Good, thank you. When does the public sale end?

Young, promising cryptocurrencies such as HoToKeN can spread their benefits around the world more easily — in this case promoting healthy relationships between retailers and their best customers.
https://www.techworm.net/2018/03/the-rise-of-decentralized-exchanges-in-2018.html

In period of public sale each dollar invested will turn into 10 HoToKeN.

What is the exchange rate for the token?